Listening to consumer needs is the most effective way to stay ahead of the game says Smarktivity.   

Smarktivity is the outsourced sales and marketing firm based in Birmingham. The company specialise in building lasting relationships with consumers on a daily basis. As such, the business has put together their top tips on how to lead the  sales and marketing industry, with a high focus on listening to customers through feedback and sales trends.

About the firm: http://smarktivity.com/

The company has recently taken on a new client that focuses on helping consumers save money in their weekly shops and other frequent purchases. Smarktivity  Managing Director, Matt Wassall, understands that during these uncertain economic times consumers are looking to save money in every way they can, particularly during the run-up to the festive period and New Year. The firm frequently takes on clients that have a direct correlation with consumer needs, a primary reasoning behind the fact that the company is leading the sales sector in their native Birmingham.

A recent study has found that more than 30 percent of British consumers are looking to the weekly grocery shop as a way to cut down on expenses. This is in part due to rising concerns about the economy, and the recent inflation of many household products. Many consumers are looking towards cheaper versions of their regular purchases, as an effective way to save money when buying weekly essentials.

Smarktivity understands the importance of listening to the needs and wants of potential consumers in an ever-changing industry and tailoring their sales and marketing techniques to ensure maximum success. The firm has released their top three questions that they hope will help their contractors to assess the way they are seeking potential consumers, with the ability to pinpoint specific areas that require improvement and areas in which they are excelling.

How was your overall experience with Smarktivity?

What was the purpose of your purchase?

What was the most positive element of your experience with Smarktivity?

Smarktivity hopes that other companies will assess the way they are communicating with their customers, recognising specific needs and how to incorporate this into their client requirements. The firm understands that potential consumers shape the future of the sales sector and how they are sold to shapes the way contractors learn and develop within the industry. 

Source: https://www.talkingretail.com/news/industry-news/consumers-looking-save-money-grocery-shopping-says-analyst-22-08-2017/

http://www.businessinsider.com/8-ways-to-listen-to-your-customers-2010-6?IR=T