Arete22 Set Sights Higher After Returning from New York

Returning from a VIP business trip to one of the world's most famous cities, CEO of Arete22, Cyril Williams has shared how his time in New York has transformed his outlook and the future of the business.

Arete22: About the firm

Cyril Williams, CEO of Arete22 recently took two of his top performing brand ambassadors to spend a week in New York. During the visit, they were invited to a unique mentoring opportunity with one of the city’s leading sales and marketing entrepreneurs, who welcomed them to his office to network with his workforce and join in an inspiring ideas workshop.

Since returning from America, Mr Williams has been vocal in how the experience has transformed his business outlook and inspired him to up his game in regards to expanding the Arete22 brand.

‘I’m aiming to open 10 in new locations in the next 12 months, and 50 in the next 3 to five years’ confirms the CEO. ‘The rate of growth in America is phenomenal, and it can be matched. The market differences and size is not an excuse for not recreating and exceeding the same level of success in the UK’.

Mr Williams is confident in the company's ability to fulfil these goals. The award-winning agency currently has a strong community of ambitious people at its heart, all of which share the desire to become industry leaders. With a workforce of willing individuals, Mr Williams feels that as long as he continues to provide the correct tools and motivation, the sky is the limit for the growing agency. ‘Everyone here wants the opportunity to take on more responsibility; it’s up to us to give them that chance. It’s like the Olympic Torch, we’re passing it on and giving them their time to run with it’, states Mr Williams.

To ensure everyone stays focused and is working in unity, Cyril Williams has also revealed that he will be running competitions every ten weeks to travel back to America alongside top performing representatives to keep an eye on what businesses are doing in the states. The CEO has also hinted at further international travel opportunities for his workforce to Australia and South Africa to support potential global expansion plans.