Press release -
Betclic presents new logo - and an improved site
Away with capital C and an optimized look and feel. That was the idea behind the new logo for Betclic which was launched this week. At the same time the site has gotten an improved look and feel.
Betclic as one word is the key change for the new logo of the online bookmakers with millions of customers around Europe.
- The overall objectives were to evolve the logo a little and to covert the brand from a 2 word brand to a 1 word brand. We optimized the whole curvature of the font, aligned the vectors and made the geometry have more consistent movement. Another secondary objective was to make the grey in the word 'clic' the same tonality as the red, for it to have a uniform grey-scale colour and also to improve visibility of the word 'clic', states the creative director Ian Schranz.
Betclic.com has at the same time gotten a modern facelift with an improved look and feel for the customers.
Betclic is the official sponsor of Juventus, Lyon and Olympique Marseille and are the leading sports brand in Betclic Everest Group.
Topics
- Sport
Created in 2005 by French entrepreneurs, BetClic is the founding brand of BetClic Everest Group. As a leading online gaming operator in the worlds of sport, poker, casino and horse-race betting in Europe, BetClic provides a locally-tailored, convivial, easy-to-use offering focused on sporting passion.
BetClic has become one of the benchmark brands and is developing its offering across all European countries in 18 languages.
BetClic is involved in promoting ethical and responsible gaming on a day-to-day basis.
BetClic works with brand ambassadors such as Marcel Desailly, Ruud Gullit, Dan Petrescu, Karel Poborsky and Arrigo Sacchi.
