Press release -
Visitor registration opens for Toy Fair 2018
Visitors and media can now register to attend the show, taking place Tuesday 23 – 25 January 2018
(London, UK) 5 September, 2017 - The British Toy & Hobby Association has today opened visitor and media registration for Toy Fair 2018. The 65th annual Toy Fair will take place at Olympia London from Tuesday 23 to Thursday 25 January 2018, with press day scheduled for Tuesday 23 January. Visitors can register to attend the show free of charge through the new Toy Fair website: www.toyfair.co.uk.
The Toy Fair is the largest dedicated toy, game, and hobby trade exhibition in the UK. Covering 22,000m2 of floor space, more than 250 exhibiting companies will launch thousands of brand new toy lines. Retailers, licensors and media who visit the show get to experience these toys first, whilst also discovering new brands and hidden gems. Additionally, Toy Fair is an invaluable opportunity for visitors to network with the UK toy industry, from the biggest players to the innovative inventors and start ups, all under one roof.
Confirmed companies include Vivid Toy Group, Character Options, Bandai, Flair Leisure Products, Sambro, Wild Card Games, KD UK, Depesche, Posh Paws, Kidkraft and many more.
“Toy Fair remains one of the most important dates in Vivid’s toy calendar,” said Darrell Jones, Marketing Manager at Vivid Toy Group. “It continues to offer us a great forum to showcase our new launches to our existing customers, as well as seeking out new business opportunities.”
For exhibiting companies, Toy Fair is a great opportunity to allow attendees to get hands-on with their latest toys. Only a few spaces remain for exhibiting companies, so those interested should register soon to avoid disappointment.
“Toy Fair 2018 is the perfect event to showcase the creativity, ingenuity, and passion of the UK toy industry,” said Majen Immink, Director of Fairs and Special Events. “Every year we see fantastic toys from all different types of businesses, from start-ups to larger international companies. We’re thrilled to have so many returning to exhibit again, including 75% of those from last year, as well as new faces joining us for the first time.”
Register for free at www.toyfair.co.uk from 5 September. To make reapplying easy, attendees from any of the past three Toy Fairs will receive a Smart Link to their existing profile, so need only check, update and submit their details to receive their 2018 show ticket. Visitors who choose not to pre-register or confirm their Smart Link will be required to pay a £15 entry fee on the door.
Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contact Majen@btha.co.uk.
Notes to editors:
For more information please contact
Ravi Vijh or Becky Mullen
Bastion, Unit 4.07, The Tea Building, 56 Shoreditch High Street, E1 6JJ
T: +44 (0)20 3841 7660
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About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.
Toy Fair 2018 takes place from Tuesday 23 – Thursday 25 January. Press day is Tuesday 23 January. To register for a press pass, visit www.toyfair.co.uk.
Please note the opening times are 09:00-18:00 Tuesday 23 and Wednesday 24, and 09:00-17:30 Thursday 24 January.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 125 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.
