Press release -
TOP 12 TOYS FOR CHRISTMAS REVEALED
London – 3 November 2021: The biggest licences from film and TV are driving the must-have toy wish lists this Christmas – with Star Wars, Pokemon, Jurassic World and Paw Patrol making the Top 12 Toys list, alongside perennial favourites like Barbie, Hot Wheels and L.O.L. The Top 12 Toys list, issued by the Toy Retailers Association, is the most authoritative predictive list of what will be hot this Christmas, selected by an independent panel of retailers and industry experts.
The complete Top 12 list is (in alphabetical order – please note the top 12 is not selected in any particular order):
All prices quoted as RRPs, market price may vary from retailer to retailer.
Barbie Dreamtopia Colour Change Mermaid | Mattel | £24.99 |
Bluey Family Home Playset | Moose Toys | £39.99 |
Cocomelon Deluxe JJ Interactive Doll | Bandai | £39.99 |
Gassy Gus | John Adams | £24.99 |
Hot Wheels Massive Loop Mayhem | Mattel | £54.99 |
Jurassic World Scorpios Rex | Mattel | £31.99 |
L.O.L. Surprise Movie Magic Doll | MGA Entertainment | £10.99 |
Little Live Pets My Pig Piggly | Character Options | £24.99 |
Magic Mixies Cauldron | Moose Toys | £69.99 |
Paw Patrol Chase’s Deluxe Transforming Vehicle | Spin Master Toys | £44.99 |
Pokemon 8” Plush Pikachu | Character Options | £13.99 |
Star Wars Boba Fett’s Starship | LEGO | £44.99 |
“This year’s DreamToys list is an exciting blend of evergreen favourites and the year’s biggest brands that we believe will be the most sought after under the Christmas tree this festive season,” commented Gary Grant, chair of the DreamToys selection committee.
“Toys have played such a vital role in family life over the past two years and this Christmas will be no exception. That’s why the industry is working to overcome supply chain challenges to ensure there will be toys on shelves throughout the festive period.”
Alongside the Top 12 list, the Toy Retailers Association released a longer list of 81 toys demonstrating the depth and quality of choice available to consumers. The average price of this year’s Top 12 list is £36.
Frederique Tutt, vice president – global industry expert, toys, The NPD Group commented, “Brits have continued their love affair with toys this year and sales have been strong. Compared to 2019, pre-COVID, sales are up 9% for the nine months ending September 2021. We expect the final sales quarter of the year to deliver a solid performance despite supply chain challenges. Toy manufacturers and retailers have planned ahead and stocked up to avoid anticipated shortages, so most toy shoppers will be able to get the items they want. But as we always say at the DreamToys event each November, if you know what particular toy the child in your life is dreaming of this Christmas, it is best to buy it now.”
To see the Top 12 in more detail, and the full longlist of DreamToys, consumers can head to the DreamToys Facebook page (www.facebook.com/dreamtoysUK)
Full details of the list can be found at:
https://www.toyretailersassociation.co.uk/dreamtoys-2021/
For more information, please contact:
Media Enquires – Daisy Hearn
Broadcast Enquiries – Jordan Tunnicliff
Bastion
Tel 020 3927 6430
dreamtoys@bastion.co.uk
Notes to Editors
Spokespeople from the Toy Retailers Association, the British Toy and Hobby Association, all the participating companies and the research company, NPD, are available for interview.
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The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employer rights. It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK & Europe.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
The following retail companies and collectives fed into the DreamToys selection process:
AIS (buying group), Argos, The Entertainer, Selfridges, Smyths Toys, Toymaster (buying group), Toy Town. The buying groups provide representation across the specialist, local, independent and department store toy departments. The group was supported by market analysts from the NPD Group.
