Skip to content
The BTHA supports Which? report calling for tougher regulation, and greater powers for enforcement, of online marketplaces.

Press release -

The BTHA supports Which? report calling for tougher regulation, and greater powers for enforcement, of online marketplaces.

London, 20th November 2019 - The BTHA is supporting a Which? report launched today that calls for action to protect consumers from products sold via online marketplaces.

The BTHA has been in contact with Which? since the launch of our own report in June 2019, that is mentioned on page 8 of the Which? report. The BTHA supports the call for a robust legal framework that clarifies responsibilities in line with consumer expectations and effective compliance and enforcement by public authorities.

The BTHA agrees that whilst suppliers are ultimately responsible for ensuring that their products comply with product safety law and standards, online marketplaces need to take greater responsibility for ensuring that the products offered for sale on their sites are safe. They also need to ensure that unsafe products are swiftly removed, and do not reappear, once they have been identified and that identical products are removed whilst the platforms investigate whether they are safe to sell. Regulation is needed to clarify these responsibilities, addressing the gaps in the current framework and ensuring that public authorities have adequate powers and tools to require action when consumers are put at risk.

Natasha Crookes, Director of Public Affairs for the BTHA said, “The BTHA has been campaigning for more regulation and enforcement powers for online marketplaces for the past year. The BTHA’s own findings, released in June 2019, found 58% of toys sold by third party sellers on online marketplaces were illegal to sell in the UK and 22% of the toys we tested had safety issues. More needs to be done by the platform owners, the regulators and enforcement bodies to protect children from the dangers of unsafe products sold via these sellers on online markets. The BTHA therefore wholeheartedly supports the calls for action from Which?”

The BTHA supports the calls for action, particularly;

  • Online marketplaces should be required to ensure that consumer products offered for sale by sellers on their sites are safe.
  • There should be a requirement on online marketplaces to ensure that they remove any unsafe products they become aware of as swiftly as possible. The BTHA believes this timeframe should be a legal requirement.
  • The actions that are required by online marketplaces when unsafe products are identified should be clarified.
  • Enforcement officers should be equipped with appropriate powers, resources, investigatory skills and intelligence to police online marketplaces and platforms and the supply networks that underpin them.
  • There should be an obligation for marketplaces to ensure that traders listed on their sites are registered as a business and to provide details to the OPSS or relevant local authority of the online seller.
  • UK law should place a requirement on online marketplaces to make it clear to people whether they are buying from a trader, rather than another consumer and implement recently adopted EU law that requires this after EU exit.
  • Online marketplaces that also trade directly with consumers as their own brand should make sure that it is clear to people when they are buying from a seller who is a different trader.

The full Which? report can be found here

Consumers can buy toys with confidence this Christmas, as long as they are buying from reputable toy retailers so be aware of where and who you are buying from and if you would like more advice on buying safely this Christmas, we have guidance on our website - https://www.btha.co.uk/wp-content/uploads/2019/06/Guidance-from-the-BTHA-on-buying-toys-from-online-platforms.pdf


Note to Editors

For more information please contact the BTHA on 020 7701 7271

About the BTHA

The full BTHA report can be accessed here - https://www.btha.co.uk/wp-content/uploads/2019/06/Toy-Safety-Campaign_FV-19.06.2019.pdf

The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 150 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.

Contacts

Jordan Tunnicliff

Jordan Tunnicliff

Influencer Manager +44 (0)20 3927 6430

Related content

Creating top notch campaigns since 1992. Let us tell your story.

Since September 1992, when the company took on its first clients, we've made it our mission to provide the very best level of service, creativity and support for our clients. We only work in sectors where we believe we can make a difference and we only work with clients who we believe are making a difference.

The passion for what we do means we deliver a level of service that goes beyond the norm. We aim to be an integral part of all our clients team, but confident to be self sufficient and independently industrious when required.

Bastion

35-41 Folgate Street, Spitalfields
E1 6BX London
United Kingdom