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Fight for your fairy tale ending in Magic: The Gathering’s Wilds of Eldraine

Press release -

Fight for your fairy tale ending in Magic: The Gathering’s Wilds of Eldraine

Return to Eldraine to discover fantastical creatures and beloved characters with a unique fairy tale twist!

8 September, 2023 — Wizards of the Coast today released Wilds of Eldraine, the latest set for the world's oldest, and most popular trading card game, Magic: The Gathering(MTG). Returning to the beloved realm of Eldraine, players will encounter familiar fairy tale characters, this time with a unique MTG twist. As the characters of Eldraine attempt to save their realm from an oppressive curse, a tale of whimsy, beauty, adventure, and wickedness is about to unfold… Wilds of Eldraine was released on Arenaon 5 September and launches for tabletop today.

Fairy tales with a twist
A brand-new story unfolds after the recent Phyrexian Invasion of the multiverse. The citizens of Eldraine have fallen to the Wicked Slumber: a curse intended to save the plane from invaders, but now is slowly putting the realm to sleep. A cast of fairy tale characters must now work to protect the populace of Eldraine from unending nightmare. Beautiful fairy tale-inspired art and mechanics bring this story to life, allowing players to lose themselves in the Wilds of Eldraine. Meet new and returning characters like Kellan, the Fae-Blooded, Eriette of the Charmed Apple, and the iconic Syr Ginger, who’ll help tell this magical tale.


Fight for your fairy tale ending

In Wilds of Eldraine, you control the tale you wish to tell through the thematic gameplay. The new mechanic Roles will allow players to enchant creatures with various storytelling archetypes such as Monster that grants +1/+1 and trample, or Sorcerer that gives +1/+1 and the ability to scry when attacking. Also being introduced this set is a new mechanic Bargain, an enticing mechanic allowing players to sacrifice certain cards in return for a boon. To aid in weaving the perfect story, Adventures, the fan-favourite mechanic from Throne of Eldraine, and Sagas, return to provide unique gameplay directions and evoke the feeling of storytelling.

Enchant your deck
The beauty of Eldraine will cast a spell on you with gorgeous new card treatments to collect. Every booster of Wilds of Eldraine will contain at least one Enchanting Tales card treatment, which are reprints of powerful Enchantment cards from Magic’s history. Also appearing are 11 new Borderless Storybook cards, including Eldraine’s only planeswalker, Ashiok. Additionally, collectors will find 20 rare and mythic Enchanting Tales cards that have been reimagined in a striking Anime style, each with an even rarer version featuring a totally new Confetti Foil Laminate treatment!

Be the Hero, or be Wicked…
Decide between good and evil with two unique preconstructed Commander Decks, or take the first step on your fairy tale adventure with the Magic’s 2023 Starter Kit, the first point of call for anyone seeking to enter the world of Magic: The Gathering!

Magic the Gathering: Wilds of Eldraine includes Draft Boosters, Set Boosters, Collector Boosters, Commander Decks, Prerelease Packs, Bundles, and the new Starter Kit. For more information on Wilds of Eldraine, visit:
https://magic.wizards.com/en/products/wilds-of-eldraine.

For more information, please contact:

The Wizards Team

E: wizards@bastion.co.uk


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ABOUT MAGIC: THE GATHERING
Magic: The Gathering’s compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 30 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon published in more than 150 countries.

ABOUT HASBRO
Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit www.corporate.hasbro.com

Contacts

Tom Stone

Tom Stone

Account Manager
Toby Pearce

Toby Pearce

Associate Account Manager 07873544281
Sammy Adams

Sammy Adams

Senior Account Executive

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