Press release -
DREAMTOYS TOP TOYS FOR CHRISTMAS REVEALED
List expanded to 20 toys for 2023 to represent a wide range of play value for gift givers
Wednesday 8 November, London – The Toy Retailers Association has today unveiled the DreamToys top 20 toys for Christmas, helping families make informed decisions when buying toys for the festive season.
Selected by an independent panel of toy retailers and toy experts from small independents to large national chains, DreamToys is the most authoritative prediction of what are expected to be the hottest new toys on the high street this festive season.
This year, the panel expanded its selection from 12 to 20 toys to showcase a wider mixture of ranges. The panel of retailers picked these toys based on the value they bring to playtime, the play patterns they inspire, the emerging trends they represent, or as the hero line in a range of toys that offers price points for every budget. All toys were chosen to provide inspiration to gift givers across all ages and budgets.
“The panel’s decision to increase the DreamToys top list to 20 toys is in recognition of the fantastic range of products currently available in the market,” commented Paul Reader, chair of the DreamToys selection committee. “Christmas is a magical time of the year, particularly for children, and this list provides gift givers an authoritative and independent view on what we believe will be the most requested toys to help make that all important purchasing decision.”
“From the year’s biggest blockbusters, tech inspired crossovers and toys that promote sensory exploration through to products that create curiosity and anticipation, this year’s list is a representation of what the UK toy industry has to offer. The top 20 will be highly sought after, so if families have a particular product in mind, my advice is to shop early to avoid disappointment. However, if you are simply looking for inspiration, I’d implore everyone to visit their local toy shop and speak to experts who can help suggest the perfect gift for under the tree.”
All prices quoted as RRPs, market price may vary from retailer to retailer.
Product Name | Supplier | RRP |
Barbie Pop Reveal | Mattel | £26.99 |
Beast Lab | Moose | £89.99 |
Bitzee Interactive Pet | Spin Master | £32.99 |
Cookeez Makery Oven Playset | Moose | £39.99 |
Fingerlings Monkey | Character Options | £17.99 |
Fluffie Stuffiez Large Plush | MGA Ent | £34.99 |
Harry Potter Hogwarts Castle & Grounds | LEGO | £149.99 |
Hot Wheels City Ultimate Hauler | Mattel | £94.99 |
L.O.L. Surprise! Magic Flyers | MGA Ent | £36.99 |
Little Live Pets My Puppy's Home | Moose | £64.99 |
Miniverse - Make It Mini Kitchen | MGA Ent | £44.99 |
MINTiD Dog-E | Character Options | £89.99 |
PAW Patrol Mighty Movie - Skye Deluxe Vehicle | Spin Master | £49.99 |
Pictionary vs AI | Mattel | £23.99 |
Pokémon 151 Elite Trainer | Asmodee UK | £52.99 |
Squishmallows 7.5" | Jazwares | £8.99 |
Star Wars Ahsoka Starship | LEGO | £64.99 |
Super Mario Movie 7" Feature Bowser Figure | Jakks Pacific | £34.99 |
Teenage Mutant Ninja Turtles Movie Pizza Fire Van | Character Options | £39.99 |
Twister Air | Hasbro | £24.99 |
Melissa Symonds, Executive Director of UK Toys at Circana (the toy data tracking experts), added “With more than £1bn spent on toys each Christmas, the festive season remains the most important time of year of the toy industry. Much of this spend is influenced by gift guides, with 55% of parents saying they use toy lists as guides to buy gifts for their children”
“The UK toy industry continues to be one of the most competitive markets for consumers to buy good quality presents at affordable prices during the Christmas shopping season.”
Visit the DreamToys Facebook page to find out more: (www.facebook.com/dreamtoysUK).
Assets below include images of each of the Top 20 toys, and the DreamToys 2023 event video & B-roll.
Additional static assets can be downloaded here: https://we.tl/t-cH8UxPL3Id
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The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety and consumer rights requirements. It acts as both a watchdog and persuader to ensure fair play for toy retailers and the consumers of our toys. It also organises DreamToys annually.
The Selection Panel
The DreamToys selection panel was made up of the following members of the Toy Retailers Association:
AIS (buying group), Argos/Sainsbury’s, The Entertainer, Daniel Stores, GAME, Kids Stuff Toys, Smyths Toys, Toymaster (buying group), Toys n Tuck, Toy Town. The committee provides representation across the specialist national, specialist independent, grocer, buying group and department store toy categories. The group was supported by market analysts from Circana.
About Circana
Circana provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.circana.com.
