Press release -
BTHA reveals ‘Ask the Media’ video for Toy Fair 2019
Features Q&A with a leading newspaper, broadcaster and blogger
(London, UK) 17 October, 2018 - The British Toy and Hobby Association today revealed the official ‘Ask the Media’ video for Toy Fair 2019. The video, produced annually by the BTHA, provides information and advice on all the PR opportunities offered to exhibitors at Toy Fair. ‘Ask the Media’ also features the infamous Q&A interviews, where media from the UK’s leading newspapers, broadcasters and blogs reveal their top tips and expectations for Toy Fair 2019.
This year, the video features interviews with Zoe Kleinman, broadcast journalist and presenter at BBC News, Kate Carter, freelance consumer journalist, and Helen Neale, owner of KiddyCharts, one of the UK’s most influential parenting blogs. Kleinman has reported on technology and business across the BBC for 10 years, while Carter was previously Life & Style Editor at The Guardian. As well as managing KiddyCharts, Neale is a digital marketer for Channel Mum.
In the interviews, these media reveal how and when exhibitors should pitch them for Toy Fair, as well as what makes a toy stand out at the show. The video also includes advice for how to support content creators as well as traditional press on the show floor.
Rebecca Deeming, Public Relations Manager at the BTHA, presents this year’s ‘Ask the Media’ video. As well as introducing the interviews, Rebecca covers the key deadlines and opportunities coming up imminently for Toy Fair exhibitors.
The full video can be found on the Toy Fair YouTube channel or through the link below:
“The ‘Ask the Media’ video is all about helping exhibitors make a splash at Toy Fair,” said Deeming. “Thanks so much to Zoe, Kate, and Helen for letting us take a sneak peek into the world of the media. The fantastic insights they share in this video will help any exhibitor, no matter their size, to make the most of their presence at Toy Fair.”
Toy Fair takes place at Olympia, London from 22-24 January 2019. To register for a free pass to the show simply visit www.toyfair.co.uk.
Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contact Majen@btha.co.uk
Note to editors:
For more information please contact
Ravi Vijh or Becky Mullen
Bastion, Unit 4 07, The Tea Building, 56 Shoreditch High Street, E1 6JJ
T: +44(0)20 3841 7660
E: toyfair@bastion.co.uk
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About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.
Toy Fair 2019 takes place from Tuesday 22 – Thursday 24 January. Press day is Tuesday 22 January. To register for a press pass, visit www.toyfair.co.uk.
Please note the opening times are 09:00-18:00 Tuesday 22 and Wednesday 23, and 09:00-17:30 Thursday 24 January.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 130 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.
