Vitamin D enriched fresh milk launched in Asda
Asda Vitamin D Milk has launched in-store, a fortified fresh milk from Arla, to help consumers obtain their recommended daily allowance of Vitamin D.
Asda Vitamin D Milk has launched in-store, a fortified fresh milk from Arla, to help consumers obtain their recommended daily allowance of Vitamin D.
Arla Foods, the farmer-owned dairy company, has today confirmed that it has entered a new three-year contract with ASDA for the supply of its own brand milk and cream. The new agreement allows ASDA to source over 1.5 billion litres of British milk from the dairy cooperative.
ASDA has confirmed all its own-label fresh milk in-store, supplied by farmer-owned Arla Foods, now carries the dairy cooperative’s responsibly sourced marque - the first major grocery retailer to achieve this. Over 300 million ASDA milk bottles a year will now carry the marque.
Asda and Arla Foods came together with dairy industry representatives on Friday (16th March) at Lee Valley Park Farms to celebrate the fifth anniversary of DairyLink, Asda’s dedicated farmer group.
ASDA sparked a worldwide hunt for a special type of vanilla when they approached Arla to produce new high-class Crème Anglaise custard.
Famous TV presenter and the face of Yorkshire Butter, Richard Whiteley recently hosted a special edition of Countdown at ASDA head office, Leeds, to raise money for charity.
For the seventh year running, ASDA's 260 stores and depots are joining forces to raise money for breast cancer care and this year Arla Foods is getting in on the action.
Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.
4 Savannah Way, Leeds Valley Park, Leeds
LS10 1AB England