Press release -
Arla Protein range continues to grow with launch of two new products
As protein continues to reign king with consumers Arla, the farmer-owned dairy company, is continuing to innovate by extending its popular Arla Protein range with the launch of two new products – Arla Protein Pouches and Arla Protein Greens.
The new Arla Protein Pouches see Arla tapping into the on-the-go market with 200g pouches of the yogurt based snack, designed to be consumed whilst on the move, whether that’s pre or post workout. Designed to rival popular formats such as powder protein shakes, Arla Protein Pouches offer a convenient protein packed snack, with 20g of protein per serving in two delicious flavours - Strawberry and Mango.
Arla Protein Greens sees the brand launch a Mango Kale and Lime flavour variant into the core range. The new flavour appeals to health conscious consumers who are keen to try exciting new combinations and with all of the recent media hype around kale, it’s a natural flavour extension for the range.
All the new products in the range are protein rich, low in fat and contain no preservatives.
The Arla yogurt category more than doubled year on year in 2016 (+116%) resulting from the success of Arla skyr and Arla Protein. Arla has ambitious plans to continue this growth into 2017 and beyond with strong above the line plans and a £2m marketing spend.
The Arla brand comprises a variety of dairy products including milk, yoghurt and cheese. Major products launched last year include Arla B.O.B, Arla Organic Farm Milk, Arla Quark and Arla Protein Cottage Cheese, adding to the already successful portfolio of Arla skyr, Arla Cravendale and Arla Lactofree.
The new launches are in line with Arla’s ambitious business strategy for the Arla brand to become a household name by 2020.
Arla Protein Greens is available in Mango, Kale and Lime flavour in Asda and Tesco, RRP £1.25
Arla Protein Pouches are available in Mango and Strawberry flavour in Tesco, RRP £1.25.
The launch of Arla Protein Greens and Arla Protein Pouches joins other products in the Arla Protein range;
- -Arla Protein Yogurt
- -Arla Protein Cottage Cheese
- -Arla Protein Milkshakes
- -Arla Protein Snack Pots
Topics
Arla Foods is a global dairy company and co-operative owned by 12,000 dairy farmers with circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Arla Cravendale®, and Arla Lactofree® with a turnover of €2.2 billion. The UK is largest market within the Europe Zone, contributing 35% of the zone’s turnover and also comprises 25% of the Group revenue.
As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury that later this year will become the first net zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, creameries, distribution centres and head office.