Castello launches new Sensations TV ad campaign
Castello – one of Arla Foods’ leading brands – is launching a new TV ad campaign today to bring to life the sensations that consumers experience when eating its range of speciality cheeses.
Castello – one of Arla Foods’ leading brands – is launching a new TV ad campaign today to bring to life the sensations that consumers experience when eating its range of speciality cheeses.
Arla Foods, the country’s largest dairy company, has unveiled its most ambitious business strategy to date to make Arla a household brand by 2020 and grow its revenue by nearly a third.
Arla Foods, the farmer-owned dairy company, has today released its Group 2015 results, outlining a robust performance across its organisation. Arla’s largest business group, the UK market, played a significant role in delivering a strong year of improved performance.
Castello cheese is set to launch a new global promotion campaign around its cameo appearance in the new movie “Burnt” starring Bradley Cooper, which will be released in theatres worldwide in October. The appearance is part of a promotion agreement between Arla Foods and The Weinstein Company that will see Castello exposed to millions of movie-goers and food-lovers around the world.
Arla Foods is a global dairy company and co-operative owned by 10,300 dairy farmers with around circa 2,500 of whom are British.
Dating back to 1881, Arla’s purpose is to secure the highest value for its farmers’ milk, while creating opportunities for their growth. With production facilities in 11 countries and sales offices in a further 30, Arla is the world’s fifth largest dairy company and largest supplier of organic dairy products. Arla has a total of more than 18,000 colleagues and its products are sold under the well-known brands Arla®, Lurpak® and Castello® in more than 100 countries.
Arla Foods UK is the largest dairy company in the country and is home to leading dairy brands Anchor®, Cravendale, and Lactofree® with a turnover of €2.2 billion. As well as being a leading supplier of fresh milk, number one in butter, spreads and cream, Arla is the UK’s largest cheese manufacturer. It has also built the world’s largest fresh milk facility located at Aylesbury and has plans for it to be the first zero carbon site of its kind. The UK business has a team of approximately 3,500 colleagues located at its dairies, distribution centres and head office.
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