Lifestyle Services Group and Allianz land mobile device insurance services contract with EE

Lifestyle Services Group (LSG), the largest provider of mobile phone insurance in the UK, and Allianz have signed a contract to provide mobile device insurance services to EE.

The competitive tendering process began early 2012. The multi-year agreement includes LSG providing insurance claims assessments, arranging handset repair and replacements, delivery, customer services and consultancy for EE’s mobile phone “Care” services. The programme will be underwritten by Allianz.   All services will be provided across the EE, Orange and T-Mobile consumer brands.

EE has a customer base of over 27 million people, over half of the UK adult population, and two of the brands, Orange and T-Mobile, together now represent the largest single book of mobile phone insurance customers in the UK. 

Following a successful partnership with the Orange Care brand LSG and Allianz will now also support the newly branded EE products, as well as providing sales development and training to assist retail staff. 

Andy Morris, Business Development Director at Lifestyle Services Group said: “It is a great privilege to be working in partnership with EE and Allianz to provide the next generation of mobile phone insurance, and delighted to be recognised for our expertise in this market. As the largest provider of mobile phone insurance in the UK we understand how central mobile phones have become to our everyday lives and how important it is for us to offer a fast and personalised service to support an EE customer when they need us most.” 

Chris Male, Head of Care – Added Value Products at EE said “It is important that we provide a wide range of premium insurance products so that we can ensure our customers are offered the very best service.  EE has developed a strong working relationship with LSG and Allianz and we are pleased to build on this partnership and preserve the quality of our customers’ experience”.

Mike Caidan, Head of Sales, Corporate Partners at Allianz Retail said “This is a significant agreement for Allianz and LSG and we’re delighted to extend our existing partnership with Orange to the T-Mobile and EE brands.  This achievement recognises the experience and expertise that Allianz brings to our corporate partners and ensures that we remain at the forefront of underwriting in the mobile phone sector. We look forward to growing our relationship with EE and LSG to support quality products and excellent service to the customers of these high profile brands.”