Moelven implements Trioworld Loop packaging with 50% recycled material

The fundamental idea for Moelven has for 120 years been the same: To use natural resources to the fullest. Now they have achieved yet another milestone by implementing Trioworld Loop packaging with 50% post-consumer recycled material. This is done both without compromising the quality and without increasing the thickness of the plastic.

Packaging is never more sustainable than its ability to do its primary purpose

If the timber is not protected or transport security is compromised, the offset of sustainable packaging will be equalized. And protecting timber is just not as easy as one might think. Many factors are in play; such as protecting the timber from getting attacked by mold as well as from the sun. It is also important to have protection that can withstand the products being transported and stored. Therefore, the film that protects the timber must meet very high standards, which can sometimes be a challenge when recycled plastic is being added to the mix. 

Nevertheless, with the LOOP-50 solution from Trioworld, which contains 50% post-consumer recycled plastic, the quality can still keep up with the demands; and Trioworld has made big efforts in securing, that there will be no compromise of quality or functionality even with a high amount of recycled material. Further the Loop solution is developed specifically for the forest and timber industry, securing the protection of the products from outdoor exposure and keeping people and cargo safe during handling and transport.

"Trioworld is very ambitious in terms of sustainable innovation – but more importantly, our products are developed for and together with the forest and sawmill industry. This is the only way we can achieve the highest level of safety and product protection while pushing the amount of post-consumer recycled(PCR) material into the packaging. We are always developing our products with the environment in mind, and our product development is experts in doing so without compromising on quality," says Daniel Majgren, Commercial Director, Forest Industry at Trioworld.

Rune F. Andersen, Director – Group Finance & Sustainability at Moelven agrees with Daniel: “We continue to focus on finding new more sustainable alternatives and using a type of packaging that contains 50% recycled plastic and still fulfills our quality requirements is a great step in the right direction.”

By using post-consumer recycled material, we not only reduce waste and carbon emissions. We can all add value to waste by creating an incentive to collect and reuse. The result of which is circularity – a responsible way to save resources and prevent valuable waste materials from ending up in nature. Let’s re-think plastic together.