Press release -
ABSOLUT CILANTRO – THE NEW FLAVOUR FROM ABSOLUT VODKA TAKES INSPIRATION FROM LATIN AMERICAN KITCHENS
Perfect for parties and social events, ABSOLUT CILANTRO is the latest example of the Swedish vodka maker’s ability to push creative boundaries and deliver genuine innovations to mixology and cocktail culture. ABSOLUT CILANTRO will debut in bars and stores in the U.S. in May 2013.
“Like master chefs and mixologists, we at ABSOLUT love to break up the status quo and try new
combinations. With ABSOLUT CILANTRO we went for something truly unique, taking inspiration
from Latin American culture,” says Nodjame Fouad, Global Marketing Director at ABSOLUT.
“There is a lot of current interest in the intersection of herbs and mixed drinks, and we have long
found coriander especially intriguing. Combined with lime it becomes something unforgettable.”
Brilliant green, spicy, full of zest and life, coriander zings the palate. Along with freshsliced
lime, coriander has long been at the heart of the kitchens in Latin America, where its unmistakable flavour and aroma capture the rhythm, passion and vivacity of life. ABSOLUT CILANTRO is fresh, smooth and naturally sweet. The distinctively aromatic coriander combines with notes of ripe, juicy lime, and finishes with a subtle hint of herbaceous spice.
“Made from all natural flavours with no added sugar, ABSOLUT CILANTRO is versatile and easy
to mix. It’s the perfect match for summer socializing at bars, clubs, and parties,” says Nodjame Fouad.
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See a sample of ABSOLUT CILANTRO cocktails below. For more ABSOLUT CILANTRO cocktail recipes, visit www.absolutdrinks.com or download the Drinkspiration app for iPhone, iPad and Android on www.drinkspiration.com.For downloadable images and press release, please visit press.absolut.com.
For more product information, please visit www.absolut.com/absolutcilantro.For information on price and availability, please contact your local retailer. For any other information, please contact:
Elsa Rafen, Communications Manager, The Absolut Company, e-mail: Elsa.Rafen@pernod-ricard.com, Phone: +46 (0)70 943 22 20.
Categories
- product
- absolut vodka
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLÚA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head office is located in Stockholm, Sweden.
