Press release -
Steamery partners with Kith for its first-ever brand collaboration
Kith debuts its partnership with Steamery, the Scandinavian clothing care brand, to create a custom iteration of their award-winning Cirrus 3 Iron Steamer. This model achieves a smooth, wrinkle-free look. Designed with a geometric silhouette that breathes Scandinavian minimalism, this steamer is also unique in that it produces a high-quality, dry steam. This limited-edition version of Cirrus 3 Iron Steamer is launching globally on December 13, 2024.
This collaboration unites two brands celebrated for their innovative product design. Combining functionality with aesthetics, the limited-edition Cirrus 3 Iron Steamer blends Scandinavian minimalism with Kith’s contemporary luxury lens. Finished in a sleek matte black, the steamer features co-branded detailing, an exclusive Kith-branded fabric dust bag, and bespoke packaging.
The Cirrus 3 Iron Steamer is Steamery’s hybrid innovation, offering the convenience of a handheld steamer with the precision of an iron. Engineered to handle everything from delicate silks to structured garments, it delivers high-quality, dry steam to ensure clothes look impeccable with minimal effort. This exclusive collaboration elevates an everyday essential into a functional design item.
"This collaboration is a landmark moment for Steamery. Partnering with Kith allows us to bring our Scandinavian philosophy of clothing care to a new audience. Together, we’re redefining everyday essentials, blending functionality with elevated design. We’re very happy to collaborate with Kith, a brand that we have been a fan of for a long time" says Raphael Matzker, CEO of Steamery.
The Kith for Steamery Cirrus 3 Iron Steamer will be available starting December 13, 2024, at selected Kith stores in Paris, Tokyo and the US, as well as at Selfridges London. Customers can also shop the collection online at Kith.com, CA.Kith.com, EU.kith.com, and the Kith app. Featuring regional plug options (EU, US, UK, and JP), this collaboration ensures a global reach. The price is set at $195/ 225 €/ 34,800 JPY/ £225 GBP.
This collaboration is part of Kith’s fourth annual Kithmas collection—a curated lineup of apparel, accessories, and lifestyle goods celebrating the holiday season. Alongside Steamery, Kith debuts new partnerships with Mushie while revisiting collaborations with Bose, Swarovski®, and YETI.
About Kith
Established in 2011 in New York City, Kith is a lifestyle brand and progressive retail concept. Founded by Creative Director Ronnie Fieg, Kith offers seasonal collections of men’s, women’s and children’s apparel, accessories and footwear through a distinct lens of personal storytelling, effortless styling, and uncompromising detail to fabrication and design. Kith embodies a multi-faceted lifestyle, working closely alongside collaborators around the world who are leaders in their respective product categories.
Kith operates 16 standalone boutiques across the globe, and has shop-in-shops in Bergdorf Goodman, Hirshleifers and Selfridges. Kith Treats, conceived from Kith’s founder Ronnie Fieg’s childhood love for cereal, operates in nine locations and has one standalone space. Kith’s food and beverage arm expanded in 2022, and together with Major Food Group, Sadelle’s at Kith opened in Kith Paris and later, Kith Miami Design District, Kith Toronto & Kith Seoul.
Store Locations: Manhattan, Brooklyn, Miami Beach, West Hollywood, Tokyo, Paris, Hawaii, Beverly Hills, Miami Design District, Williamsburg, Toronto, Seoul, Malibu, Kith Kids Manhattan, Kith Women Manhattan, Kith Kids Dumbo, Bergdorf Goodman, Hirschleifers, Selfridges.
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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2023, they sold more than 160.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Mr. Porter. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House and The Londoner.
