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Steamery launches new powerful steamer Cirrus X

Press release -

Steamery launches new powerful steamer Cirrus X

In September, Swedish clothing care company Steamery is launching its new steamer – Cirrus X Handheld Steamer. Their latest addition to the clothing care range is a powerful steamer with a unique design that removes wrinkles and refreshes your clothes. Cirrus X comes in three colorways.

Swedish clothing care company Steamery is now expanding its product range with its latest innovation. On September 18, Steamery is launching a new handheld steamer with a unique design. Cirrus X Handheld Steamer is a powerful steamer equipped with features like a hanging loop, 85 ml visible water tank, and stainless-steel front plate. The steamer is designed to refresh and de-wrinkle your garments and comes in colors Lilac, Cotton, and Onyx.

Steamery has been working on the design and development of this steamer for the past two years and the result is a powerful steamer with a start-up time of 20 seconds and with a steam output of 18-20 g/min that quickly removes wrinkles. The steamer has an on/off switch, a steam button, and limescale traps to prevent limescale from impairing the performance of the steamer. With its lightweight and portable design, it’s ideal to use at home and when traveling. The steamer comes with a steaming pad that makes it easy to steam details like hems, cuffs, and collars on your garments.

We have been listening to our customers’ feedback, where they would like to have a steamer that is as user-friendly and as powerful as possible at a fair price point. We’re very happy with how Cirrus X turned out and it’s such a great all-around steamer” says Frej Lewenhaupt, co-founder and CEO at Steamery.

Steamery highlights the importance of clothing care and how you can make your clothes last as long as possible by washing them less frequently, washing them the right way, and steaming between washes to keep the clothes fresh and wrinkle-free. Steaming is the gentlest way to remove wrinkles from your garments and home textiles. The steam lifts the textile fibers and allows them to regain their natural shape instead of pressing them down, while also reducing unwanted odors and bacteria so your garments feel refreshed. Cirrus X Handheld Steamer gives you a seamless steaming experience.

Cirrus X Handheld Steamer will be available online at steamerystockholm.com and at selected resellers from September 18. The price is $140/€130/£120, and it is available in colors Lilac, Cotton, and Onyx.

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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2022, they sold more than 160.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.

Contacts

Lisa Wirenfelt

Lisa Wirenfelt

Press contact Head of Marketing & PR International +46 73532 9456
Maja Engstrand

Maja Engstrand

Press contact PR & Influencer Marketing Specialist International +46 76-8131399
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Steamery


Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. Since the start they have sold over 1.5 million clothing care appliances to a wide global audience. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Breuninger. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House, The Londoner and Aman Resorts.

Steamery AB

Sankt Paulsgatan 22B 
118 48 Stockholm
Sverige

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