Press release -
Steamery appoints Emily Rydin as new Chief Marketing Officer
Steamery, the Scandinavian clothing care brand committed to modern and innovative clothing care solutions, announces the appointment of Emily Rydin as its new Chief Marketing Officer, effective from November, 2024.
After working as Interim Head of Marketing & PR at Steamery, Emily steps into the role of CMO, where she will oversee the global marketing and PR team, as well as the D2C teams. With this newly formed role she will continue to build the brand globally and lead commercial initiatives that both grow the business and reinforce the company’s mission to inspire and enable people to take better care of their clothes. With an impressive track record from her extensive career in both New York and Stockholm, Emily brings a wealth of experience and global perspective that will drive forward Steamerys’ growth ambitions.
“We are thrilled to welcome Emily into this new role,” says Raphael Matzker, CEO at Steamery. “Emily’s dedication to our brand, combined with her commercial and strategic mindset make her the perfect leader to help us continue to expand the Steamery brand on a global level.”
During her time as Interim Head of Marketing & PR, Emily has made significant strides in strengthening Steamery’s message and brand awareness across all consumer touchpoints, including the first out of home campaigns that ran in both London and Stockholm. She has been instrumental in the expansion of Steamery’s US business. Now, as CMO, she will lead the strategic direction of the brand and the development of the global E-commerce business, including new market launches.
"I am honored to step into the role of CMO at Steamery,” says Emily. “The brand has done a wonderful job carving out a premium space and now as we bring together both Marketing and D2C we can truly become even more consumer centric and brand focused on all touchpoints. There is so much opportunity and ambitious plans for the future, and I truly believe we have the best team in place to accomplish them.”
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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. Since the start they have sold over 1.5 million clothing care appliances to a wide global audience. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Breuninger. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House, The Londoner and Aman Resorts.
