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Co-founder is leaving Steamery for new adventures

Press release -

Co-founder is leaving Steamery for new adventures

Petra Ringström Oxhamre is leaving the Swedish clothing care Steamery to focus on other projects.

In June, Petra Ringström Oxhamre will leave her role as Head of E-commerce at Steamery to go on maternity leave and thereafter take on new challenges.

Steamery has been my life for many years now and it has been an amazing and challenging experience. But all adventures come to an end at some point, and now is the time for me to take on a new adventure. I feel extremely thankful for everything and Steamery will forever be a part of my heart. Now I’m excited to become a mom and then focus on a new chapter in my life” says Petra Ringström Oxhamre, co-founder and Head of E-commerce at Steamery.

Steamery was founded in 2014 in Shanghai by Petra Ringström Oxhamre, along with Frej Lewenhaupt and Martin Lingner. In just a few years, they have become the leading brand within modern textile care, selling their products in more than 80 different markets.

I wish Petra all the luck for the future and I’m incredibly thankful for the journey we have had together” says Frej Lewenhaupt, co-founder and CEO at Steamery. 

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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2021, they sold more than 150.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.

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Maja Engstrand

Maja Engstrand

Press contact PR & Influencer Marketing Specialist International +46 76-8131399

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Steamery


Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. Since the start they have sold over 1.5 million clothing care appliances to a wide global audience. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Breuninger. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House, The Londoner and Aman Resorts.

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