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Categories: patent

Image from Spanx Facebook page

Spanx’s founder couldn’t afford a patent attorney. So she figured out how to protect her IP herself.

Twenty years ago, American entrepreneur Sara Blakely launched a business selling shapewear that was more comfortable and more effective than anything else on the market at the time. She called the brand Spanx. And in 2021, she sold a majority share of this business to investment company Blackstone, bringing her net worth to over US$1 billion.
Blakely couldn’t have grown her business without tre

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If you receive or evaluate ideas or pitches, join PitchMark as a sign of your commitment to respect the Intellectual Property rights of their creators. Attract more in-depth pitches from a wider range of sources. Highlight your PitchMark membership in your Sustainability or CSR Report.

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