News - 13 September 2016 11:35

From Digital Marketing to Marketing in a Digital World

Speed and agility are critical in marketing to consumers today, especially in Asia where the digital landscape is rapidly evolving.

Kimberly-Clark is a company that has moved quickly to embrace e-commerce and digital technology.

Speaking at a panel on digital marketing at the Millennial 20/20 Summit, Rahul Asthana, Senior Director, Baby & Childcare Sector Marketing & Innovation, Kimberly-Clark Asia Pacific talked about the FMCG company's journey of digital transformation that has enabled it to win with consumers.

Topics

Environment, Energy

Contacts

How Lay Ling

Press contact Communications, Asia Pacific LayLing.How@kcc.com

Kimberly-Clark lab to spark innovation

Global Digital Innovation Lab expands into Asia Pacific, headquartered in Singapore

18 March 2016 12:34

Riding the momentum of e-commerce

Kimberly-Clark shares five lessons that have allowed its e-commerce strategies to move quickly, overcome difficulties, and scale up in Asia-Pacific
While shopping has long been synonymous with the world-famous Orchard Road in Singapore or Xintiandi in Shanghai, it is rapidly taking on a different form across the Asia-Pacific. Beyond just browsing from aisle to aisle, consumers in the region are

18 March 2016 12:35

An Interview with Rahul Asthana, Regional Marketing Director at Kimberly Clark

Changing consumer preferences and rising digital trends are pushing marketers to be more agile in their marketing strategies
Rahul Asthana has over 14 years of brand building, marketing and sales experience working on the largest brands with the largest FMCG companies in the world.
Since January 2014, Rahul has been a key member of the Asia Pacific Leadership Team of Kimberly-Clark’

22 February 2017 11:24

Listening to Mothers

Social listening is giving Kimberly-Clark a better understanding of the rewards and anxieties of motherhood.