Jebsen & Jessen Marketing Launched the New Hyundai Eco Slim Series Air Conditioner to Thailand

Marking the start of a successfull business partnership. (From left) Mr Adisak Thiapairat, division manager air conditioners Jebsen & Jessen Marketing; Mr Hans Ulrich Hansen, regional managing director Jebsen & Jessen Marketing; Mr S.K. Lee, senior executive vice president, Hyundai Corporation Korea; Mr Anthony Park, general manager Hyundai Corporation Thailand.

On Sept 22, 2011, a grand launch event was held at Vie Hotel Bangkok to officially introduce the new Hyundai Eco Slim Series air conditioner featuring three unique state-of-the-art technologies: “I Feel Technology”, “Cool Plasma” and “ Hi- Efficiency”.

Earlier in 2011, Jebsen & Jessen Marketing in Thailand signed a trademark license agreement with Hyundai Corporation, the South Korean diversified conglomerate to supply Hyundai branded air conditioners to the Thai market.

Targeting the young, modern and easy-going generation, Jebsen & Jessen Marketing Thailand is confident to boost the market share of Hyundai significantly by 2012.

During the press conference, Adisak Thiaphairat, the division manager for air-conditioning products at Jebsen & Jessen Marketing said, that the products are reliable and sold in more than 60 countries around the world. He also commented that the demand for air conditioners is expected to increase by 15-20% next year due to the government policy on tax rebates for the young first-time homebuyers.