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This is a media preview event for the Asia Marketing Forum 2018: Marketpreneurship: Convergence of Marketing & Entrepreneurship in Asia
This is a media preview event for the Asia Marketing Forum 2018: Marketpreneurship: Convergence of Marketing & Entrepreneurship in Asia

What Journalists Must Know About Marketing & Entrepreneurship

Event date 12 February 2018 12:30 – 15:00

Location 51 Anson Road, #03-53 Anson Centre, Singapore 079904

No matter what business you are in, or what business you want to start, there's one skill many entrepreneurs overlook - Marketing. The fact is, it doesn't matter how good you are at your job, if you can't market yourself, you can't earn a living.

That's as true for journalists and lawyers as it is for manufacturers and retailers.

In this complimentary talk, ex-Yahoo Managing Editor Alan Soon and ex-CNBC anchor Mark Laudi share their experiences in moving out from an editorial environment into a commercial one, reveal their key learnings, and help journalists gain insights into "Marketpreneurship".

Key Take-Aways

  • Identifying problems, validating them, creating solutions of value
  • Understanding costs, revenue and partnerships
  • What you must know about "Marketpreneurship" (mixing of marketing skillset and entrepreneurial spirit)
  • Building resilience - filter "noise" and negativity

Who Should Attend

All journalists, bloggers and any PR professionals who are keen to learn how marketing & entrepreneurship can elevate their careers.

Categories

Contacts

Mark Laudi

Mark Laudi

Press contact Managing Director (+65) 6223 2249

Your Integrated Communications partner for contemporary media and business communications services.

A new generation of communications services for a new era of communications.
1. We mentor senior business leaders in traditional and new media skills.
2. We produce LIVE and recorded video news programs to meet sophisticated business communications needs.

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