Essentials of Video Communication
What is video marketing? And how often must you produce videos to make your video marketing strategy a success?
Veteran News Producer on Video Content Strategy
"If a picture paints a thousand words, a video paints a million."
says Mark Laudi, former Bureau Chief of CNBC Australia. The award-winning presenter who started his media career as Australia's youngest radio current affairs show host, spent 7 years in CNBC Asia Pacific, also went on to be one of the pioneers at 938LIVE, Singapore. These days, he runs Hong Bao Media as its Managing Director, ad
What brands can learn from British politicians
There is no better teacher in the art of branding than politics, and there is no better time to observe this than during election time – especially during the seven-cornered fight of the United Kingdom election. The parties have to communicate their brand values and differentiate in a crowded field. They have to deal with competing claims, criticisms and attacks on their credibility to the extent
