Malaysian Bank Brands ranking in the global 500 banking brands

The Banker / BrandFinance® Banking 500, released today, is an annual study conducted by Brand Finance plc, the world’s leading brand valuation consultancy, and published in the February edition of ‘The Banker’ magazine. The world’s biggest banks are ranked by their brand value, with the results reflecting industry trends and indicating future developments.

Malaysian banks have had a successful year, with both CIMB and Maybank moving into the US$ 2 Billion+ value category. CIMB leads the pack for another year with a brand value of US$ 2.041 billion. This is up 7.44% on 2013, an increase of 1401 million dollars. This puts CIMB within easy reach to take over UOB and OCBC for the 2nd and 3rd place in ASEAN.

Malaysian banking brands combined brand value of US$ 7.11 bn puts them in the overall second ranking in the ASEAN region followed by Thailand(US$ 5.25 bn), Indonesia (US$ 5.08 bn) and The Philippines (US$ 1.38 bn).

Commenting on the results, Samir Dixit, Managing Director of Brand Finance Asia Pacific says, “Malaysian banks have done well to increase their combined brand value lead over Malaysia and other ASEAN countries with a significant contribution from both CIMB and Maybank. Both banks are in a strong position to be in the top 3 ASEAN Banking brands and challenge some of the Singapore banks”.

Samir further adds, “The strength of the bank BRANDS will be tested significantly in 2014. Constant downgrades to GDP estimates coupled with the likely slowdown in earnings will create some business downside in the next few quarters. That is where a strong brand will play a significant role to help retain customers, reduce churn, build customer confidence and improve profitability”.

Overall

• The US Bank, Wells Fargo retains its number one ranking in The Banker/ BrandFinance® Banking 500
• There are 7 Malaysian Banks on the global ranking of the most valuable banking brands
• All banks have had brand value increase except AmBank which lost 13.34% of its brand value (or US$75 million)
• Order of ranking has remained the same as last year with CIMB holding the number 1 rank
• Only Maybank and RHB improved their ranking in absolute sense. Others either remained the same or dropped 3 (Public Bank) to 25 places (AmBank)
• The total brand value of the seven Malaysian bank brands stands at U$7.11 bn, an increase of 11% on last year’s total of US$ 6.38 bn thereby making them the second highest value contributor from an ASEAN country after Singapore
  
• 56% of the total bank brands value in Malaysia is contributed by CIMB and Maybank with a value contribution of 29% each
  

Malaysia Results:
CIMB has held its position as the Malaysia’s most valuable banking brand, with a total brand value of over US$2.041 billion. The lead over second ranked Maybank is very minimal (US$ 5 mn) and there is a real threat for CIMB to hold onto their # 1ranking in 2015.

Overall, the 7 Malaysian bank brands in general have shown promising improvements. Maybank’s brand value has grown by $US 479 million, a 30.72% increase over 2013. The third ranked Public Bank is up US$ 64 million. Meanwhile the total value for Malaysian bank Brands is up over 10%. This is very low when compared to the over 50% brand value increase for the 3 Singapore bank brands.

Global Results:
Notable results from elsewhere in the world included the halting of rapid growth in some BRIC countries, namely Russia, India and Brazil. Their national brand value totals are down 6%, 13% and 23% respectively. China, however, continues to grow strongly. Its banks have added a total of nearly US$19 billion and there are now 3 Chinese bank brands in the global top ten.

Wells Fargo has held its position as the world's most valuable banking brnad, with a total brand value of over US$30 billion. Western brands in general have shown promising improvements. HSBC's brand value has grown by US$4 billion, while UBS is up US$3.35 billion, a 46% increase. Meanwhile the total for Greece is up over 100% as successful austerity measures have begun to rapidly transform the country's economic outlook.

Notable results from elsewhere in the world included the halting of rapid growth in some BRIC countries, namely Russia, India and Brazil. THeir national brand value totals are down 6%, 13% and 23% respectively. China, however continues to grow strongly. Its banks have added a total of nearly US$19 billion and there are not 3 Chinese bank brands in the global top ten.

Please click the link below to download the full PDF version of the Press Release.
https://www.dropbox.com/home/Public?select=Brand+Finance+Banking+500+-+Malaysia+Press+Release.pdf