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Stockholm 2006-06-29 - 3gruppen har ingått ett globalt samarbetsavtal med Yahoo och kommer att kunna erbjuda Yahoos portal, söktjänst, mobila webbtjänster, e-post, instant messaging och marknadsplats i sina mobiler.
För 3 är detta samarbete ytterligare ett viktigt steg mot att kunna erbjuda Internets ledande varumärken i mobilerna. Den kompletta engelska texten i Yahoos och 3gruppens gemensamma pressmeddelande följer nedan:
YAHOO AND 3 GROUP SIGN STRATEGIC ALLIANCE TO OFFER YAHOO! SERVICES ON 3 GROUP NETWORKS
London, 29th, June 2006
3 Group, the global leader in the 3G arena, and Yahoo!, a leading internet media company, today announced a global agreement in which Yahoo! will provide its portfolio of rich mobile services to 3 worldwide. Under the terms of the agreement, the two companies will work together to offer key Internet services such as Yahoo! Search, Yahoo! Mobile Web, Yahoo! Messenger, Yahoo! Mail, and Yahoo! Go for Mobile on 3s networks around the world. The companies also plan to make additional Yahoo! services available to 3 subscribers in the future.
This agreement breaks new ground in the convergence of the online and mobile experience by bringing some of the worlds most popular online content and services to mobile broadband handsets. The first services will launch in the UK this summer, with the intention to launch thereafter in 3 Groups key European and Asia-Pacific markets including Italy, Ireland, Austria, Sweden, Denmark and Australia and on Hutchison Telecom International in Hong Kong and India. The companies will jointly market the services on the Yahoo! and 3 networks.
For 3, this is another step in a series of landmark deals that will open up a range of no-nonsense Internet-based services to its global customers and will drive customer acquisition, usage and traffic on 3s mobile networks. For Yahoo!, the relationship marks its first strategic alliance with a global 3G mobile broadband network operator.
The arrangement will use Yahoo!s expertise in transcoding online content for mobile devices to allow 3 customers to surf the entire world wide web from their handsets for the first time. 3 will also now offer its customers full access to Yahoo! Search for both on and off portal search on mobile phones. The range of Yahoo! services, from search to photos to ringtones and graphics, will be accessible to subscribers either via the Internet browser on the handset or through client applications such as Yahoo! Ready or Yahoo! Go for Mobile on select devices. Country specific services will be made available in line with the phased roll out of the product portfolio.
Key services that will be available to consumers on 3s global network include:
Yahoo! Search (Web and Image)
Quickly access full Internet Search including the ability to find information about weather, stock quotes and dictionary definitions
Search for and view billions of images
Popular Communications Services
Including Yahoo! Mail
Yahoo! Messenger
Yahoo! Address Book
Yahoo! Calendar
Yahoo! Photos
Leading Content
News, sports scores, stock tickers, financial updates and more through a direct connection to Yahoo!s Mobile Web
Mobile games
marketplace the latest ring tones and graphics
Christian Salbaing, Managing Director Europe Telecommunications at 3 Group, said:
This relationship isnt just about us buying more content to put on our portal, its about a deep engagement between our two companies to bring some of the worlds most popular Internet services and content to 3s networks. Our customers and Yahoo! users in our territories will be excited to access familiar Yahoo! services on 3s 3G mobile handsets and other broadband devices. Convergence between the Internet and mobile has been much talked about but this deal will really make it happen. We are delighted to partner with Yahoo! to leverage their knowledge of the Internet space, technical expertise and content and service portfolio for our customers. It is going to be fun.
Geraldine Wilson, Vice President, Connected Life, Yahoo! Europe, said:
This announcement is another major milestone in Yahoo!s strategy to extend our user experience beyond the browser and across other platforms. 3 customers have already demonstrated their appetite for data services and will now be able to feed that appetite by accessing their favourite Yahoo! services via instantly familiar icons on 3 handsets. This arrangement gives us a new opportunity to take Yahoo! content and services to even more potential users especially those that might not have ready or frequent access to the Internet via a PC.
Ends
Yahoo!
Alex Laity, Yahoo! Europe
+ 44 7131 1261
alaity@yahoo-inc.com
Alex Eeles, Porter Novelli
+44 20 7853 2366
alex.eeles@porternovelli.co.uk
3
Stefan Blom, Head of Products & Services
Nordic Marketing, 3
Mobil: +46 (0)735-33 71 90
E-post: stefan.blom@tre.se
Tre Skandinavien (Hi3G Access AB) startades i december 2000 med visionen att skapa en helt ny plattform för mobil kommunikation. I dag äger och driver Tre 3G, 4G och 5G-mobilnät i Sverige och Danmark och består av cirka 2 000 anställda. Tre Skandinavien, som är en del av den globala 3-gruppen med verksamhet i elva länder, ägs av Hong Kong-baserade CK Hutchison, som äger 60 procent av bolaget, och svenska Investor AB, som äger 40 procent. Läs mer om Tre på www.tre.se och mer om Tre-gruppen på www.three.com.