Fall in love with Älska!

Introducing Älska, a new unique fruit cider.

Älska is a vibrant Scandinavian fruit cider with delectable flavours and ideal for sharing with friends. Meaning ‘love’ in Swedish, Älska draws on its Stockholm roots and offers scrumptiously fruity and natural refreshment, in three flavours, to be enjoyed all year round.

Produced by The Swedish Cider Company, Älska is packaged in 500ml glass bottles with a minimalistic design. Available in three flavours: modern and slightly drier versions of the classics; Strawberry & Lime and Nordic Berries, and the refreshing Lemon & Ginger. Älska is made from real fruits and berries, is gluten free and is also suitable for vegans.

Älska is the ultimate summer refreshment, perfect for sharing with friends and creating amazing memories. Its recipes have been developed to offer a smooth, fruity taste, without being too sweet; creating a tantalising tipple which appeals to even those who don’t usually drink cider.

The clean and sophisticated branding on the Älska glass bottles reflects the cider’s Swedish heritage and Stockholm identity, ideal for the young and fashionable looking for a stylish cider.

David Hughes, Country Director UK & ROI, The Swedish Cider Company commented: “The idea for Älska was born on a sunny terrace in Stockholm. The aim was to create a fantastic tasting fruit cider as well as a unique, modern brand. Älska is based on love and top quality and we hope that this year the public will fall in love with Älska.”

With an ABV of 4% Älska is available at independent retailers and bars nationwide. To find out more about Älska and The Swedish Cider Company, go to www.alskacider.com