Pressmeddelande -
Svensk Form and Form Magazine – on our way to Milan for the design event of the year
The design event of the year is soon here! Between April 12th and 17th 20 Swedish design companies will go to Salone del Mobile in Milan under the title #swedenplays. The exhibition #swedenplays is a collaboration between Business Sweden, Svensk Form, The Swedish Association of Architects and VisitSweden.
This year the architectural firm Tengbom was chosen to design and curate Sweden’s exhibition booth. Inspired by our Nordic forests and one of our most cherished value - playfulness - #swedenplays will be a tribute to celebrate that joyful approach which keeps the spark up during the hard work and long processes where innovation and creativity is made.The exhibition will display a range of products of Swedish industrial furniture, architecture and design. The colors and materials that are used have been developed through inspiration by our Nordic forest and nature – as well as the project has focused on providing a sustainable way of thinking.
Of course we will bring a brand new issue of Form Magazine, fresh from the printers.
The opening of #swedenplays takes place April 12th at 12 o'clock in Hall 10, Stand E23. Swedish Ambassador Robert Rydberg in Italy will inaugurate the exhibition. Aperitivo and prosecco will be served!
Tree Talks:
April 12th at 5 pm – the talk will be focusing on the subject of wooden architecture.
April 13th at 5 pm – the talk will be focusing on the matter of color.
The exhibition for #swedenplays will contain the following companies: A2 Designers, Ateljé Lyktan, Business Sweden, By Rydéns, David Design, Fibers & Friends, Fogia, House of Dagmar, JI Jonas Ihreborn, Johanson Design, Nola, No-Sir, NTK, Ogeborg, Pholc och TreCe.
www.swedishdesigngoes.com
#swedenplays
Salone del Mobile Hall 10 E23
12-17 April
Curators
Tengbom was recently dubbed the 4th most innovative architectural practice in the world 2016 by Fast Company—‘for developing the future of architecture in real time’. www.tengbom.se
Organisers
Swedish Design Goes Milan 2016 is an initiative by Business Sweden, in collaboration with the Swedish Embassy, Svensk Form, Swedish Association of Architects and VisitSweden.
www.business-sweden.se
www.svenskform.se
www.arkitekt.se
www.visitsweden.com
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Svensk Form är en aktiv medlemsförening för privatpersoner, företag och yrkesverksamma inom form, design och arkitektur. Föreningen grundades 1845 som Svenska Slöjdföreningen och har sedan dess främjat svensk design i Sverige och utomlands. Svensk Form ger ut tidningen Form sedan 1905.
