Japanese Ski Clothing Company Phenix Signs Agreement with Ski Team Sweden Alpine

Ski Team Sweden Alpine announce that Phenix, the classic Japanese ski clothing company, becomes the new official clothing partner for the Swedish Alpine National Team.

“We are grateful and happy to become partners with this classical clothing brand. We are working to provide the best possible conditions for our athletes and Phenix will be a great partner in that ambition, given their long experience in providing technical ski garments with smart functions”, said Head of Marketing and Communications at Ski Team Sweden Alpine, Kalle Olsson Bexell.

The partnership between Phenix and Ski Team Sweden Alpine will span over six years, starting in the fall of 2024. Phenix was established in 1952 and grabbed a leading position on the ski clothing market three years later when the company were among the first to include nylon in their garments. Phenix provides safety and expertise given not only their long experience in the field but also from their previous partnerships with other professional alpine skiers.

“We are very happy that we will be cooperating with Ski Team Sweden Alpine over the next six years. It will be a dynamic collaboration between two entities with a long alpine history between them. Moving forward, we will collaborate on product development and design and strive to create the best gear while sharing the appeal of the Swedish alpine team with people around the world”, said Phenix Sales Director, Hideji Nomura.

About Phenix

Phenix was founded in Japan in 1952. In 1955, Phenix was one of the first ski clothing companies to include the then new material nylon in their production. In 1978, Phenix developed down garments durable enough to withstand the extreme conditions of the Himalaya’s to support the Dhaulagiri expedition, led by The Yeti Doujin. During the last few years, Phenix has cooperated with Japanese Olympic athletes and motorcycle producer Honda. 70 years after launching its now classical brand, Phenix still makes a mark as a leading ski clothing producer all over the World.