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BookTok stars Jack Edwards and Ayman Chaudhary return to Gothenburg Book Fair!
After last year’s major success, BookTok profiles Jack Edwards and Ayman Chaudhary are returning to Gothenburg Book Fair in 2025. Their seminar on the world’s largest book club, #BookTok, together with Jasmine Darban and moderator Matilda Westermark, became one of the Fair’s most attended events – even surpassing the Sjöjungfrun/Mermaid seminar featuring Joyce Carol Oates. With a record-breaking audience of young and young adult book lovers, they demonstrated the power of the digital reading movement.
This year, Jack and Ayman are taking the next step by hosting their own series of seminars, featuring specially invited authors. Together, they will explore themes such as romance tropes, loneliness, satire, and the art of writing spicy scenes – inviting the audience into new conversations about reading, writing, and the magic of storytelling.
"I am so honoured to be back at the Gothenburg Book Fair! There’s nothing quite like being surrounded by stories, inspiration, and fellow book lovers," says Ayman Chaudhary.
Meanwhile, Jack Edwards continues his rapid international rise. Just last week, it was announced that he has been named to Forbes’ prestigious "30 Under 30" list in Europe, recognized for his influence as a book influencer and cultural creator.
"It’s fantastic to welcome Jack and Ayman back to Gothenburg. They represent a new generation of readers and literary ambassadors, and their energy and love for books inspire both audiences and the authors they meet," says Oskar Ekström, Programme Director at Gothenburg Book Fair.
Gothenburg Book Fair 2025 will take place from 25–28 September at the Swedish Exhibition & Congress Centre. This year's themes are Drama and Love and Lust. The full seminar programme will be announced on 27 May.
For more information, please contact:
Maria Rogstad, Head of Communications Gothenburg Book Fair, +46 722 119 339, mn@bokmassan.se
About Gothenburg Book Fair
Gothenburg Book Fair is the largest cultural event in the Nordic region and the 41st fair will take place from 25–28 September in 2025, at the Swedish Exhibition & Congress Centre. Our vision is to stir the soul by offering the most thought-provoking experience of the year. By promoting reading, education, and the role of literature in society, we strive to make the world a better place. The seminar programme will be announced on 27 May. This year’s themes are Drama and Love and lust. Learn more about Gothenburg Book Fair at www.goteborg-bookfair.com
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Svenska Mässan Gothia Towers är norra Europas största mötesplats för helhetsupplevelser med ett unikt läge mitt i evenemangsområdet i centrala Göteborg. Mötesplatsen grundades 1918 och arrangerar och driver idag mässor, möten, hotell, restauranger och spa. Varje år välkomnas två miljoner besökare från hela världen att mötas, äta och bo hos oss. Mötesplatsen ägs av Svenska Mässan Stiftelse, en ekonomiskt fristående stiftelse utan ägare och investerare med uppdrag att främja näringslivet.
The Swedish Exhibition and Congress Centre and Gothia Towers is Northern Europe's largest meeting place for overall experiences with a unique location in the middle of the event district in central Gothenburg. The meeting place was founded in 1918 and today arranges and operates fairs, meetings, hotels, restaurants and spas. Every year, two million visitors from all over the world are welcomed to meet, eat and stay with us. The meeting place is owned by The Swedish Exhibition and Congress Centre Foundation, a financially independent foundation without owners and investors with the mission of promoting business.
