Swedish billionaire Erik Selin invests in nicotine pouch innovation company Sting Free AB
Erik Selin has invested SEK 4.4 million in the nicotine pouch innovation company Sting Free AB, which is now valued at just under SEK 31 million. Sting Free AB has developed and patented a new and improved pouch with integrated protection on one side of the pouch. The protection effectively reduces the burning sensation and irritation on the gums that is often caused by snus and nicotine pouches.