Pressmeddelande -
INVESTORS EMBRACE REVOLUTIONARY NOVEL NICOTINE POUCH TECHNOLOGY
Sting Free AB has successfully implemented an ownership dispersion. Through the transaction, Sting Free AB has received a pre-money valuation of SEK 27 million (3.1 million USD). Investors include Professor Curt Enzell, inventor of the snus pouch and former head of research at Tobaksbolaget (Swedish Match).
The innovation may become a new standard for pouched oral nicotine products.
StingFree AB has patent approvals in the dominant markets, USA and Europe, for its innovation that prevents the familiar stinging sensation on the gum from snus and nicotine pouch consumption. The technology is applicable to both snus and tobacco-free nicotine pouches and has already been successfully produced in prototype series with industrial and unmodified snus packaging machines. Swedish Match has signed a non-exclusive license agreement for the new technology and several other Nordic and foreign producers are expected to do the same soon.
“The capital injection from the ownership dispersion enables the company to requisition national patents in about 40 countries, including all countries in Europe, as well as a capital base for coming industrial production. We are very happy that so many prominent people and companies have chosen to invest in Sting Free AB”, says the company's CEO and founder Bengt Wiberg.
The inventor of the snus pouch, Professor Curt Enzell, one of the investors.
Among the investors is Professor Curt Enzell, inventor of portion snus and former head of research at Tobaksbolaget (that later on, became Swedish Match).
"I invented portion snus, as people often find it unhygienic and less appealing to use loose snus. Sting Free AB's innovation can make it easier for many to switch to snus, as the burning sensation often constitutes an obstacle for smokers to convert to snus," says Professor Curt Enzell.
Surveys and empirical tests with participants from 50 countries
In a market survey with 660 male and female Swedish snus users, Sting Free AB has found that 40% of the respondents disapprove of when snus stings the gums. Only 11% of women and 17% of men like it when it stings. In empirical tests with adult nicotine users, who had never tried snus or nicotine pouches before, 9 out of 10 thought the burning sensation was unpleasant while an equally high proportion considered the identical contents, but in a Sting Free technology pouch, to be good.
About Sting Free AB
Sting Free AB has developed a product and a method of producing a pouch for all kinds of nicotine products that do not sting, and therefore, irritate the consumer's gums less. The STINGFREE innovation has been patented in the United States and Europe and has received one of the highest awards in the tobacco/nicotine industry, The Golden Leaf Award in the category "Most exciting newcomer to the industry" at the Global Tobacco and Nicotine Forum in New York City on the grounds that it: “could easily be considered the greatest snus innovation since the invention of the snus pouch” and “serves the purpose of harm reduction”.
Swedish Match has signed a non-exclusive license agreement for the technology and Sting Free AB is currently negotiating with several Nordic and international producers who want to acquire a licensing agreement. With the help of partners, Sting Free AB has also solved the manufacturing technology of non-stinging snus and nicotine pouch products, which i.a. means that no modifications need to be made in existing snus packaging machines. The company is headquartered in Lidingö, Sweden. Initially, internationally known dentists have been helpful in the innovation process. For more information, see below.
Adult nicotine users try snus and nicotine pouches first time
Swedish and Norwegian tobacco retailers comment on the consumer demand for STINGFREE pouches
Relaterade länkar
- Di.se: Snus: Sting Free
- Svd.se: Sting Free AB
- Tobacco Reporter (USA): Patents granted for Sting Free AB
- Planet of the Vapes: Sting Free AB receives patent approvals
- Tobacco Reporter (USA): And the winners are..
- The Foundation for a Smoke-Free World: Bengt Wiberg Sting Free AB
- Tobacco Journal International: Patent approvals for Sting Free
- Creatinker: A Fantastic New Invention that takes the Sting out of Snus
- Metro UK: The solution for the burning sensation is patented
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Sting Free AB är ett svenskt Start-up företag som grundades av VD Bengt Wiberg, en pensionerad ekonomichef och livslång snusanvändare, som också är uppfinnaren av tekniken. Den patentgodkända tekniken täcker en ny och förbättrad portionspåse-teknologi där ena sidan av portionspåsen är ogenomtränglig för vätskor. Produkter som kan använda denna teknik inkluderar snus, moist snuff, tobaksfria All White nikotinpåsar, CBD etc. Detta gör det möjligt för tillverkare av portionsförpackade orala nikotinprodukter att enkelt skapa nya produkter med helt andra egenskaper än de som för närvarande finns på marknaden. Det viktigaste attributet med dessa nya egenskaper är att den ogenomträngliga sidan tar bort den svidande känslan på användarens tandkött och munslemhinna, som är vanligt för de flesta av dessa produkter. Dessutom tillåter tekniken tillverkare att förbättra smaker, pH-nivåer och nikotin-frigöringsprofiler för sina portionsprodukter.
