Blogginlägg - 23 Februari 2015 17:51

One month left until the release of Sustainable Brand Index 2015

With only one month left until our award ceremony and the release of Sustainable Brand Index™ 2015, it is high time to start the countdown. Every Monday until the 23rd of March, a new trend from Sustainable Brand Index™ 2015 will be released.

To see the full index and a report that will analyze the trends you will have to wait until the 23rd, we hope to see you at Nalen for the award ceremony!

Trend #1: Sustainability is now more present in the consumer’s discussions than ever before

In the diagram you can see an aggregation of questions regarding how often consumers in Sweden, Norway, Denmark and Finland discuss sustainability with their friends and acquaintances. In 2014, 15% answered “Often” while this year’s number is 25%.

Stay tuned, the next trend will be released next Monday!

Ämnen

Konsultverksamhet

Kategorier

trend
sustainability
insight
prisutdelning
vinnare
hållbarhet

Kontakter

Erik Hedén

Presskontakt Managing Director/VD erik.heden@sb-insight.com 0708-651397

Maria Kausits

Analyschef Statistik & analys maria.kausits@sb-insight.com +46 (0) 73 655 34 70

Relaterat innehåll

18 Februari 2015 07:00

Fortum and McDonalds are among the new brands in Finnish Sustainable Brand Index 2015

The list of Finnish brands in Sustainable Brand Index 2015 is released today.

18 Februari 2015 07:00

Listen over varemærker i Sustainable Brand Index 2015

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18 Februari 2015 07:00

Varemerker i Sustainable Brand Index 2015

Listen over varemerker i Sustainable Brand Index 2015 er nå komplett.

18 Februari 2015 07:00

Sustainable Brand Index fortsätter öka i storlek med företag som Orkla Foods, Starbucks och Colgate-Palmolive

Urvalet av varumärken till Sustainable Brand Index 2015 är nu klart. Listan i samtliga länder har utökats ytterligare sedan 2014 och i Sverige ser vi t.ex. nya varumärken som Orkla Foods, Starbucks och Colgate-Palmolive på listan. På nordisk nivå är över 700 varumärken är med i 2015 års undersökning.

2 Mars 2015 07:00

Consumers in Finland are more aware of the social- and environmental responsibility taken by companies than their neighbors in Sweden, Norway and Denmark

The 2nd trend from Sustainable Brand Index™ 2015 has been released. The data shows that consumers in Finland have a higher level of awareness when it comes to the environmental- and social responsibility taken by companies than their nordic neighbors. However, this is mainly due to the fact that Finns have stronger opinions and are more confident about their own knowledge.

2 Mars 2015 07:00

Konsumenter i Finland upplever sig ha mer kännedom om företags ansvarstagande

Den andra trenden från Sustainable Brand Index™ 2015 släpptes idag. Data från årets undersökning visar att konsumenter i Finland har större kännedom om företags ansvarstagande än konsumenter i Sverige, Norge och Danmark. De har ännu inte börjat ifrågasätta företagen på samma sätt som konsumenter i grannländerna.

2 Mars 2015 08:00

Finnish Consumers have high awareness of corporate responsibility

9 Mars 2015 15:00

Finska konsumenter litar mer på företag än sina nordiska grannar

Då konsumenter i Sverige, Norge, Danmark och Finland ombads uppskatta hur mycket de litar på företag på en skala från 1 till 7 så visade sig konsumenter i Finland lita betydligt mer på företag än sina nordiska grannar. Detta är den tredje trenden som släppts från Sustainable Brand Index™ 2015. Indexet i sin helhet kommer att släppas den 23e Mars med en prisutdelning på Nalen i Stockholm.

16 Mars 2015 15:00

Alla konsumentsegment har blivit mer positiva till e-handel

Då konsumenter ombads redogöra för sin inställning till e-handel så visade sig en majoritet inom samtliga konsumentsegment vara positiva. Detta öppnar för mer hållbar konsumtion. Detta är den fjärde trenden som släppts från Sustainable Brand Index™ 2015. Indexet i sin helhet kommer att släppas den 23e Mars med en prisutdelning på Nalen i Stockholm.

18 Februari 2015 07:00

Brands in Sustainable Brand Index 2015 released today

Today the brands that will be part of Sustainable Brand Index2015 are released. The index this year will be bigger than ever before, including over 700 brands in Sweden, Denmark, Norway and Finland.

26 Februari 2015 07:00

25 days left until the release of Sustainable Brand Index™ 2015

With only 25 days left until the release of Sustainable Brand Index 2015 it is our pleasure to introduce Sustainable Throwback Thursday! Every Thursday until the 23rd of March we will publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

2 Mars 2015 07:00

21 days left until the release of Sustainable Brand Index™ 2015

With 21 days left until the release of Sustainable Brand Index™ 2015 it is time to share the second trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

5 Mars 2015 07:00

18 days left until the release of Sustainable Brand Index™ 2015

With only 18 days left until the release of Sustainable Brand Index™ 2015 it is time for our second edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

9 Mars 2015 15:00

14 days left until the release of Sustainable Brand Index™ 2015

With 14 days left until the release of Sustainable Brand Index™ 2015 it is time to share the third trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

12 Mars 2015 15:33

11 days left until the release of Sustainable Brand Index™ 2015

With only 11 days left until the release of Sustainable Brand Index™ 2015 it is time for our third edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

16 Mars 2015 15:00

One week left until the release of Sustainable Brand Index™ 2015

With one week left until the release of Sustainable Brand Index™ 2015 it is time to share the forth trend. To see the full index and a report that will analyze all of the trends you will have to wait until the 23rd of March, we hope to see you at Nalen for the award ceremony!

19 Mars 2015 15:00

4 days left until the release of Sustainable Brand Index™

With only four days left until the release of Sustainable Brand Index™ 2015 it is time for our fourth edition of Sustainable Throwback Thursday. Every Thursday until the 23rd of March we publish a blog post analyzing interesting facts from the previous four indexes. Will this year’s index be similar to last year’s? Find out on the 23rd!

Relaterade event

Prisutdelning i Sustainable Brand Index™ 2015

Tid 23 Mars 2015 16:00 – 17:30

Plats Nalen, Regeringsgatan 74 i Stockholm