Press release -
RLVNT signs agreement with Unit 1 and launches the ultimate safety helmet for urban riders
RLVNT Distribution signs an exclusive agreement with startup company Unit 1 and launches ‘FARO’, the ultimate safety helmet for urban cycle commuters. The agreement, which takes effect immediately, will see RLVNT build and manage the brand whilst making it available at selected retailers throughout the Nordics, Benelux and France.
The kickstarter company Unit 1 is an American company built by a team of designers, engineers & entrepreneurs commited to creating products that make an impact. With a history of designing developing and manufacturing ski & snowboard helmets around the globe the company has now chosen to focus on cycling helmets.
“At UNIT 1, we’re on a mission to enhance people’s lives and make our streets safer & smarter through innovation, design, & technology, and we couldn’t be more excited to embark on this journey with RLVNT. We hope this agreement will be just the beginning of an abiding adventure together”, says Juan Garcia Mansilla Co-founder & CEO at Unit 1.
In March 2022 RLVNT will launch Unit 1’s helmet FARO in the Nordics, Benelux and France. FARO is a safe and stylish urban helmet with a state-of-the-art light system, ventilation, MIPS and fall detection. The light system includes powerful front and rear lights, including 46 LEDs hidden in a classy fabric liner. The LEDs are fully customisable with unique patterns and color control via the dedicated FARO app. FARO is designed with IPX6 ratings and available in three different sizes and in the colour black at launch.
“We are really looking forward to onboarding Unit 1 and to represent them in the Nordics, Benelux and France”, says Totte Lindén Sales & Marketing at RLVNT Distribution. “Unit 1 is a committed and innovative company with passionate people who have the experience and expertise to really impact our markets. It is a great addition to our portfolio of respected brands” says Lindén.
FARO is available in three different sizes, in the colour black. MSRP: 299 EUR, 2990 SEK, 2990 NOK, 2190 DKK.
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RLVNT Distribution is the leading distributor and specialist in connected sports- & lifestyle products in the Nordics, France and Benelux.
RLVNT is a young, entrepreneurial company driven by our passion for fitness, innovation, health and connected technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years’ experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall,Therabody, Adidas, Withings and Wahoo.
