Press release -
RLVNT signs a multi country distribution agreement with the Swedish start-up company Be Lucent
RLVNT signs a multi country distribution agreement with the Swedish start-up company Be Lucent and their brilliant line of oral care products which strives to inspire people to rethink and re-evaluate their dental routines
Be Lucent wants to add creative curiosity to innovative health, it is a young and a creative brand who challenges the ways we care for our dental health. Combining new thinking with a clean design and sustainable approach. This is all molded together through a Scandinavian mindset of functional aesthetics.
A new beginning
Be Lucent has established itself as an up and coming brand in a category which is lacking uniqness and that extra sprinkle of excitement. With success in Sweden, where the brand is already listed at premium retailers such as ClasOhlson, Lyko, Meds and Kronans Apotek, Be Lucent now partner up with RLVNT Distribution to scale up business in the Nordics and as well take the brand to the French, Benelux and Baltic markets.
"We’re absolutely thrilled to join forces with RLVNT, who is far more than a normal distributor. With their innovative mindset, curated selection of attractive brands and an extensive retailer network, we couldn’t think of a better partner to expand", says Anders Andreen Founder & CEO at Be Lucent.
"This partnerships ticks all of our boxes. Innovative products which entertain a part of the market that clearly has a gap and needs a shot of life. This combined with the most important part for us at RLVNT, the people behind the brand, lays the foundation for a very successful partnership which we are very excited about. The fact that Be Lucent gives us the trust and responsibility to build the brand across all our markets really lets us utilize the full power of RLVNT” says Totte Lindén CCO at RLVNT
About Be Lucent
Be Lucent was founded on the belief that every smile is unique and every smile makes the world a brighter place. Ambition to inspire people to rethink their oral routines, for better health and a shining smile, to be Lucent.
As a young, creative brand, we combine cutting-edge health solutions with clean design and sustainable practices, all driven by a Scandinavian mindset of functional aesthetics.
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RLVNT Distribution is the leading distributor and specialist in connected sports- & lifestyle products in the Nordics, France and Benelux.
RLVNT is a young, entrepreneurial company driven by our passion for fitness, innovation, health and connected technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years’ experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Therabody, Adidas, Withings, COROS, Be Lucent and Wahoo.
