Press release -
RLVNT Distribution signs agreement with Maurten
The Swedish innovation company Maurten is renowned for their revolutionary sports fuel and trusted by the best long distance runners in the world. The company now wants to expand to other endurance sports and has turned to RLVNT Distribution to strengthen their distribution in the Nordics.
When Maurten started their company in 2015 they had no idea that they would revolutionize the sports fuel industry and soon be the choice of some of the world’s best marathon runners. What they discovered then, and what still is the recipe to their success is an innovation where they encapsulate high concentrations of carbohydrates in hydrogels. With the hydrogel technology Maurten has been able to develop carbohydrate-rich sports drinks and energy gels that aid performance but that athlete bodies can tolerate. Maurten’s products are all based on natural ingredients and available as Drink Mix (powder) and gel.
Maurtens agreement with RLVNT Distribution will strengthen the local distribution in the Nordics and focus on making Maurten’s product portfolio available to more endurance sports and athletes in Sweden, Denmark and Finland.
“Our brand promise is Athletes Firsts and will always be our main focus. By using technology, science and responsiveness we strive to find solutions that benefit every athlete. We know that RLVNT is the right partner for us. Their experience in endurance sports and technology is rare to find and we are certain they will play an important role as we write the next chapter in sports history”, says Juan Repetto, Global Sales Director at Maurten.
Maurten and RLVNT Distribution have signed a 5-year agreement launching in January 2021.
“Maurten is truly a dream supplier and company to work with. We have followed their amazing journey closely over the past years. Their profile fits perfectly with our philosophy that technology and innovation are the future for today’s sports brands. We are really excited about strengthening their distribution in the Nordics and make their revolutionary products available to even more athletes”, says Martin Liljegren, Co-founder at RLVNT Distribution.
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RLVNT Distribution is the leading distributor and specialist in connected sports- & lifestyle products in the Nordics, France and Benelux.
RLVNT is a young, entrepreneurial company driven by our passion for fitness, innovation, health and connected technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years’ experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Therabody, Adidas, Withings and Wahoo.
