Press release -
RLVNT Distribution signs agreement with Hyfit
RLVNT Distribution AB is always searching for progressive brands that combine sports and health with the newest technology on the market. Hyfit, innovators of connected workout systems, is exactly what RLVNT is looking for. The new agreement will take effect from March 2021 and will include distribution in the Nordics, Benelux and France.
Hyfit was founded in 2016 by three childhood friends who sought a convenient and portable training equipment that was easy to use but still effective and motivating enough to maintain regular workout routines, even during hectic travel-periods. That was the starting point of the new innovation - Gear 1. The world’s first smart resistance training system that combines the scientifically proven benefits of resistance training with cutting-edge technology.
Gear 1 replaces traditional gym equipment and a personal trainer with a workout system that connects to the Hyfit App (available for Android and IOS) that tracks all workouts and offers different training programs led by experts to build strength, endurance and total body fitness.
“Hyfit's mission is to make smart fitness accessible to all. We are thrilled to partner with RLVNT, with its unparalleled expertise in sports technology and its wide distribution network across Scandinavia and the Benelux. This partnership presents an exciting opportunity to bring our innovative, versatile, and affordable fitness solutions to this important and growing market”, Dan Strik, CBDO & Co-Founder at Hyfit.
The new partnership with RLVNT includes distribution in all Nordic markets, Benelux and France with product launch in April. The agreement starts immediately.
“The demand for smart and effective home training equipment is increasing rapidly. Hyfit is exactly the kind of brand we are looking for, pushing this development further by taking home training to a new level that will help people get their workouts done. We are really looking forward to start our collaboration and to introduce Hyfit in the Nordics, Benelux and France”, says Martin Liljegren, Co-founder at RLVNT Distribution.
Topics
RLVNT Distribution is the number one distributor and specialist in wearables, hearables and sports- & lifestyle technology in the Nordics and Benelux.
We are a young, entrepreneurial company driven by our passion for fitness, innovation, health, wearables, hearables and technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and the Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, all the Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Hyperice, Powerdot, Withings and Wahoo.
