Press release -
RLVNT Distribution signs agreement with Bluetens
The French company Bluetens, specialists of inventing connected electrostimulation devices, signs agreement with RLVNT Distribution AB to make their brand more accessible in the Nordic and Benelux markets.
Bluetens has since their start in 2015 revolutionized the electrotherapy field, by inventing the first connected electrostimulation device on the market. Their medically certified products can relieve any sort of pain, make the muscles relax and tone the user’s body. Bluetens can be used by everyone, whether it is to help from chronic pain, for efficient recovery after workouts, to strengthen the body or to enjoy the different massage programs.
With start in January 2021, Bluetens has signed agreement with RLVNT Distribution to help building the Bluetens brand and distribute their products in the Nordics and Benelux.
“We have always been considering the markets of Northern Europe and Netherlands as strategic targets for our development. Our distribution covers very different channels including sport, electronics, medical retailers, direct consumer, and sales to medical professionals. To serve efficiently so different types of clients our regional distributors need to have a very wide range of skills and competence, dynamic and flexible talents pool. We are fully confident that RLVNT is such a partner. We are looking forward working together with RLVNT on bringing newest electrotherapy products on the markets of the region”, Boris Dorin, Co-founder at Bluetens.
With Bluetens in RLVNT’s brand portfolio, they strengthen their position in the recovery area even further, which they see a massive increase in.
“We are really looking forward of putting Bluetens in the Nordic and Benelux markets, as they are the best commercial manufacturer of electrotherapy devices. Their brand goes hand in hand with our ambition to offer the best products within sport, health and recovery. With this addition, we continue our work to become a complete solution of brands in the recovery field”, says Martin Liljegren, Co-founder at RLVNT Distribution.
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RLVNT Distribution is the leading distributor and specialist in connected sports- & lifestyle products in the Nordics, France and Benelux.
RLVNT is a young, entrepreneurial company driven by our passion for fitness, innovation, health and connected technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years’ experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Therabody, Adidas, Withings and Wahoo.
