Press release -
Pure Electric and RLVNT Distribution announces Strategic Distribution Agreement for France, Sweden, Norway and Denmark
Pure Electric, a leading provider of innovative electric scooters is pleased to announce the signing of a significant distribution agreement with RLVNT Distribution. This strategic partnership aims to enhance Pure Electric’s market presence in France, Sweden, Norway and Denmark by leveraging RLVNT’s extensive network and expertise in retail and direct sales.
Under the terms of the agreement, RLVNT Distribution will be responsible for the distribution of Pure Electric’s product range across these key European markets. The collaboration will enable Pure Electric to meet growing consumer demand and increase accessibility to its cutting-edge electric mobility solutions and the future of urban transportation.
Key Highlights of the Distribution Agreement:
- Expanded Market Reach: The partnership will significantly boost Pure Electric’s presence in France, Sweden,Norway and Denmark, providing consumers in these regions with easier access to high-quality electric scooters.
- Enhanced Distribution Channels: RLVNT Distribution will utilize its robust distribution network to facilitate both retail and direct sales, ensuring that Pure Electric products are available through multiple channels.
- Commitment to Sustainability: Both Pure Electric and RLVNT Distribution are committed to promoting sustainable transportation solutions, aligning with their shared vision of reducing carbon footprints and enhancing urban mobility.
Adam Norris, Founder at Pure Electric, commented: “This launch into Sweden, Norway and Denmark, along with the partnership in France, is a pivotal moment within our global expansion plan. It reflects our commitment to the micro mobility category and our dedication to providing a sustainable, safe and enjoyable solution to city travel. Our latest range of electric scooters have been engineered with the end consumer at the forefront, designed to directly benefit in improving urban pollution and congestion and in turn, positively impacting local communities.”
Daniel Björnemalm, Founder and CEO of Rlvnt Distribution AB, added, “We are excited to collaborate with Pure Electric, a company that shares our commitment to quality and sustainability. Together, we will work to meet the increasing demand for electric mobility solutions and provide customers with the best products and services available.”
The partnership is set to commence immediately, with the first shipments of Pure Electric products expected to reach the markets in the coming months. Both companies are looking forward to a successful collaboration that will drive growth and innovation in the electric mobility sector.
About Pure Electric: Pure Electric was founded in 2018 by entrepreneur Adam Norris and his passion for new, game-changing technology that improves everyday lives. Today, Pure Electric is a global award-winning, market leading manufacturer of British designed and engineered electric scooters with 250,000 Pure riders across the globe. Driven by a desire to develop the best quality, reliable products and having a positive impact on the way we travel every day.
About RLVNT Distribution AB: RLVNT Distribution AB is a premier distribution company specializing in bringing cutting-edge technology and lifestyle products to its regions. With a strong network and commitment to excellence, RLVNT delivers superior products and services to retailers and consumers alike.
Pure Flex: The most compact e-scooter
Pure Flex, is a world-first for electric scooters. Without compromising its performance, the Pure Advance Flex is an ultra-compact solution which fits comfortably in a car boot, public transport racks or a small space at home.
Pure Advance: The e-scooter reinvented
The Pure Advance range boldly challenges the traditional approach to e-scooters. Designed from the ground up by a world-class team of engineers, it is a reinvention of the e-scooter with rider experience and safety at its core. The Pure Advance range introduces a revolutionary forward-facing riding position, enabling the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride.
Adam continues: “We want to offer city livers a safe, unique and forward thinking product that has been intricately designed from the ground up. Being at the forefront of China’s e-mobility market is the next step to achieving this.”
UK Website: Pure Electric - UK
For more information, please contact:
Teodor “Totte” Lindén - Chief Commercial Officer Nordics/Benelux
Nicolas Nepper - General Manager France
Nicolas.nepper@rlvnt.fr
Topics
RLVNT Distribution is the leading distributor and specialist in connected sports- & lifestyle products in the Nordics, France and Benelux.
RLVNT is a young, entrepreneurial company driven by our passion for fitness, innovation, health and connected technology. We bring relevant products to the Nordics, Benelux and France markets through sales offices in Sweden, Norway, Finland, Denmark, France and Benelux.
We have had a strong and rapid growth since the start in 2012. With more than 35 years’ experience in the distribution industry, RLVNT is the leading distributor of technology products to small and big resellers in France, Nordics and Benelux countries. We pride ourselves in distributing innovative products from world leading and respectable brands such as Marshall, Therabody, Adidas, Withings and Wahoo.
