Developed for Athletes, by Athletes - Yurbuds to focus on the Nordic market through Swedish distributor

The popular headphone company Yurbuds will focus on the Nordic market through the Swedish distributor RLVNT Distribution AB. Yurbuds offers an exciting product range for 2015 and RLVNT is ready and thrilled to take on the Nordic market, offering quality sports headphones, developed for athletes by athletes.

"We are extremely pleased to be able to offer Yurbuds to the sports market in the Nordics", says Martin Liljegren founder RLVNT Distribution AB. "This is an athlete's perfect headphone. They really do stay in - which is one of the most important factors when people buy headphones for working out. They are also super comfortable and sweat proof. Another important feature is that they allow ambient sound. This is crucial for people that are running and training outside since it gives them the chance to hear what's going on around them, if a car approaches etc." says Liljegren. 

RLVNT, who are specialists in wearables and sports technology, are excited to be able to offer the 2015 range to the sport segment in the Nordics. The brand and its range strengthens the company's portfolio even further and offers the active consumer a fantastic product and experience. The Yurbuds headphones are developed for athletes by athletes and are designed never to hurt and never to fall out. Specific features and benefits that are of importance to the runner, triathlete or other active user have been carefully considered and integrated into the final Yurbuds products. Key features of the headphones are:

• Sweat proof: Designed for training and active use
• TwistLock Technology: Guaranteed never to fall out
• FlexSoft: Long lasting comfort
• Allows Ambient Sound: Hear your surroundings 

Yurbuds product range 2015:

Inspire In-the-ear (100, 200, 300, 400)

Inspire for Women In-the-ear (100, 200, 300, 400)

Focus Over-the-ear (100, 200, 300, 400)

Focus for Women Over-the-ear (100, 200, 300, 400)

Leap Wireless

Leap Wireless for Women

Yurbuds have become a popular and reputable brand in the sports industry thanks to its many benefits for the active users. The headphones are heavily used in the running and triathlon communities, as well as by other athletes. Some of the current Yurbuds ambassadors are: Peter Jacobs, Mirinda Carfrae, Timothy O'Donnell and Amanda Stevens. 

Yurbuds are available in selected sports stores in Sweden, Norway and Denmark. 

To find out more about Yurbuds in the Nordics, or RLVNT Distribution AB contact:

Caroline Rafstedt

In-House Marketing

caroline.rafstedt@rlvnt.se

076 393 51 11