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Power Woman Skips Black Friday Sale – Promotes Reuse
There will be no Black Friday sale at Power Woman this year. Instead, the company wants to encourage the circular economy by promoting its buy-and-sell Facebook group Pass Your Power Forward. This is a place for women to give away, trade, buy or sell their used Power Woman sportswear, thus giving the durable garments a second life while also sparing the environment.
In just a few short years, Power Woman has taken a clear position in the market with its eye-catching, fashionable and functional sportswear. Since the brand focuses on performance sports such as triathlon, extremely high quality and durability requirements have been in place right from the start.
Due to the premium and long-lasting nature of Power Woman garments, a second-hand market for the garments was inevitable. This is something that the company has chosen to actively encourage – not only as a service to customers, but also for sustainability reasons. In 2018, a buy-and-sell group was founded in order to simplify and promote reuse.
– We work hard all year-round to supply our customers with the products and the experience that they want and deserve. But we also want to support sustainability and the circular economy, so we will not participate in Black Friday. Instead, we take the opportunity to promote our second-hand buy-and-sell Facebook group Pass Your Power Forward, says Anna Wretling, founder of Power Woman.
The Pass Your Power Forward Facebook group is entirely free for all women to join and already has more than a thousand members. Other than the environmental and cost-saving aspects of reusing, joining the group has additional advantages.
– Since our collections are always limited, joining Pass Your Power Forward may provide access to previous favorites that have since been sold out. And there are only benefits to reusing Power Woman apparel. Our clothes are made to be worn by woman after woman, year after year. They are practically impossible to wear out and will never go out of style, adds Anna Wretling.
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Power Woman är ett svenskt varumärke som lanserades 2015 av Anna Wretling som äger och driver företaget. Power Woman vill ge kvinnor mod och kraft att utmana sina gränser. Power Woman är ett E-handelsföretag som startade med en mindre löpkollektion till att nu innefatta mer än 250 artiklar inom träning, simning, löpning, cykel, yoga, triathlon och skidåkning. Allt är tillverkat i egen noggrann produktion, ner i material, design, mönster och sömmar. ”Vi har inte lämnat något åt slumpen” säger Anna som genom det noggranna arbetet har oerhört nöjda återkommande kunder. Power Woman kombinerar mycket hög funktion, passform, detaljrika produkter med design som har attityd och stilkänsla. Företaget växer stadigt varje månad och tar mer och mer mark globalt.
Power Woman driver även ett community i form av en idrottsförening enbart för kvinnor, Team Power Woman Athletic Club, som på kort tid blivit en av Sveriges största idrottsklubbar för kvinnor.
