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The Extreme Athlete Who Walks Her Own Path

The Extreme Athlete Who Walks Her Own Path

At age 38, she could barely lift a milk carton. Seven years later, Anna Wretling has completed an Ironman and fought her way up to the Gaustatoppen summit.

– My mind keeps it together because I'm good at turning off inefficient thoughts and focus on the positive ones, she says.

How do you react when crossing the finish line after 3.8 kilometers of swimming, 18 miles by bike and 4.2 miles of running, in ten hours and one minute? With an unclenched fist? By breaking down from the effort? Or with a shrug and an "oh well?".

Anna Wretling belongs in the third category.

If you follow her on Instagram, you will see how she crawls up slopes, balances on bridges, tests ballet and does yoga exercises with her children. Ticking an Ironman off the list is only a part of the great training puzzle.

So it's by no means odd that she is often called a pusher of boundaries and an extreme athlete, the entrepeneur who started training at the age of 38 and since then – within only a few years – has managed everything from a marathon to fighting her way up to the Gaustatoppen summit.

– I was one out of seventeen women who reached the summit in the Norseman (the world's toughest extreme triathlon). It was something I'll never forget, says Anna.

Read the rest of the interview here:

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Anna Wretling

Presskontakt Founder

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We are ready to open up our shop window to the world

– My company is scalable. I own the brand, the entire production and the customer base. My vision is boundless and my business model is therefore worldwide. Products are sold around the clock and the garments are not season-bound. The global potential is enormous, says Anna. An initial experiment, now a full-time job has important purpose: to show and advance the enormous power of women.

​There's a Power Woman in Every Woman

Anna often describes herself as someone who always goes against the grain, and that she named her company PowerWoman surprised no one. – Power Woman is about being an independent woman, who stands up for what's hers. I want to spread this attitude through training and sportswear. For American women, this is already a lifestyle and their clothing reinforce who they already are.

Team Power Woman Athletic Club - ​A few words from the founder, Anna Wretling

Power Woman is so much more than sportswear, together we make a team of individuals whose drive, and main goal is to support each other. I really wanted to create a loving community where everyone always feels welcome. It’s not important if you are a professional or a beginner. The only ”requirement” I have, is that we are kind to each other.