Pressmeddelande -

Top Slovenian boat portal launches Web TV to increase sales - Picsearch powers Europe's largest virtual boat show

STOCKHOLM, Sweden, July 11, 2008 - It was announced today that Slovenia's largest auto and boat portal company, Avtonet, has chosen Picsearch to power their new video streaming service. On the boat portal Yachtopolis.com can visitors watch all kinds of boats in action. Dealers and other partners of Avtonet can easily upload a video of the product they want to market.

Bojan Matko, CEO of Avtonet said, "Video is the richest and most engaging tool for any type of marketing. Video give our visitors better user experience and more information. Now you can watch your desired boat almost as in real life. Partners, dealers and private individuals are provided a powerful tool to add value to their offering that can increase interest from potential buyers and shorten the sales cycle. To be able to offer this premium service we needed a partner that has a proven, reliable and easy-to-use service. That is why we chose Picsearch."

Avtonet operates the largest auto and boat portals in Slovenia: Avto.net, Mornar.net and Yachtopolis.com. Avto.net is a portal for all land based vehicles ground: cars, motorcycles, caravans, house cars, buses, trucks and much more. Mornar.net is an e-commerce portal focusing on anything that floats: motor boats, sailing boats, jet boats, inflatable boats and much more.

Yachtopolis.com is a brand new portal that consists of two main parts: Firstly it contains a complete collection of boats from hundreds of selected brand with manufacturer's basic information and ways for visitors to make inquiries. Secondly yachtopolis.com includes a special area for the most impressive and exclusive boats - Europe's largest virtual boat show. The Web TV solution will first be introduced on Yachtopolis.com and than later be introduced on the other portals as well.

Robert Risberg, Picsearch's CEO said "Avtonet's use of online video is a good example how an innovative company improves its service offering to give its partners and visitors a new and unique service. Video presentations provide essential information for the buyer that no text and image can replace. According to several studies, video reviews drastically increase the conversion rate on e-commerce sites. We are happy to work together with Avtonet to help them increase their conversion rate and offer their partners and visitors a premium service."

According to recent studies (Coremetrics November 2007) video presentations of products increase the conversion rate among consumers by 35 percent. Video presentations increase the information available to the consumer and are an efficient way to communicate the inherent brand value of a product. Online video is watched by approximately 50 percent of all Europeans and 70 percent of all Americans on a monthly basis (Motorola/StrategyOne May 2007, ComScore March 2007). Online video is used for a range of purposes including e-commerce, community video sharing, news streaming and in many other vertical video markets.



About Picsearch
Picsearch AB (publ) is a premium provider of multimedia search and Web TV services. The Web TV and other video sharing services are built to be flexible and used today in video communities, e-commerce portals, real estate market places, and for different video applications at news and corporate websites. Picsearch search services are market leading in relevancy and family friendliness. Picsearch powers numerous leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit http://about.picsearch.com.


About Avtonet
Avtonet d.o.o. operates the largest auto and boat portals in Slovenia providing efficient market places for cars, motorcycles, motor boats, sailing boats and many other related products. Yachtopolis.com is the largest and most comprehensive online boat show in Europe. The show is open 24 hours a day, 365 days a year, daily updated with the world's most intriguing boats. Avtonet was founded in 1997 and offers services for both dealers and private individuals. For more information please visit www.avto.net, www.mornar.net, and www.yachtopolis.com.



For more information please contact:
Carl Sarnstrand, Communications Manager at Picsearch
Tel: +46 73 204 14 79
E-mail: carl.sarnstrand@picsearch.com

Bojan Matko, CEO of Avtonet
Tel: +386 (0)3 56 30 168
E-mail: info@avto.net

 

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