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SiOL launches multimedia search in Slovenia powered by Picsearch - Telekom Slovenije chooses family-friendly search service

STOCKHOLM, Sweden, March 6, 2008 - It was announced today that SiOL.net, one of Slovenia’s top three portals in Slovenia, will rely on Picsearch to power all of its multimedia search services. Picsearch has recently been expanding quickly in Central and Eastern Europe. Tomaž Pernovšek, Head of Portals Office for SiOL.net said, “Quality and reliability of service are non-negotiable requirements for remaining a top web portal and our parent company, Telekom Slovenije supports us in this respect. We needed the most relevant and family-friendly search available and Picsearch is the only company that could meet our high standards. Picsearch is the world leader in image search and has increased its indexes of video and audio content rapidly during the last months.” Starting today, SiOL.net will use the full suit of multimedia search services, including image search, video search and audio search. Besides multimedia search services, SiOL.net also offers news services, web search and blog search. Other services in the general portfolio include IPTV and many other Internet services. Visitors, who generate 1.5 million page-views daily make use of SiOL.net portal and search services every month; making it the most well-known user destination in Slovenia. Robert Risberg, Picsearch’s CEO, said that “SiOL.net is an established and fast-growing Internet destination in Eastern and Central Europe. Picsearch sees this region as a prime market for our services. Picsearch has a unique combination of high quality services and strategy to offer customized and localized search services that fit our partners’ unique markets. Picsearch is the only video search service that also offers video sharing and webb-tv services, which benefits both our video search and video streaming partners. Our video search partners get access to more content and our video streaming partners become searchable in search engines.” Approximately 28 percent of all visitors to search portals use different kinds of multimedia search services (Quantcast March 2008). Picsearch indexes video, images and audio content from the Internet and is today one of the largest global providers of multimedia search services. Every month, several million new videos, images and audio files become searchable via Picsearch multimedia search services. Picsearch has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user find the multimedia content they are looking for, while family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems. Picsearch is the only search service which blocks child pornography in cooperation with police authorities. About Picsearch Picsearch AB (publ) is a premium provider of multimedia search and webb-tv services. The webb-tv and other video sharing services are built to be flexible and are today used in video communities, e-commerce portals, real estate market places, and for different video applications at news and corporate websites. Picsearch search services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit about.picsearch.com. About SiOL.Net SiOL.net is one of the leading web portals in Slovenia’s media sphere and was the most recognizable element of the ISP SiOL, which began offering its services in 1996 as a business unit of Telekom Slovenije. In 1999 SiOL became an independent company 100% owned by Telekom Slovenia. SiOL.net remains under Telekom Slovenije’s, while presently managed by a child company Planet 9. The quintessential goal of SiOL.net remains the same - to constantly upgrade and develop services that enhance the quality of users' lifestyles. For more information please contact: Carl Särnstrand, Communications Manager at Picsearch Tel: +46 73 204 14 79 E-mail:carl.sarnstrand@picsearch.com Tomaž Pernovšek, Head of Portals Office at SiOL Tel: +386 1 473 00 28 E-mail: tomaz.pernovsek@siol.net

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