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Leading Russian news portal KM Online uses Picsearch - Swedish search technology powers Russia's premium news site

STOCKHOLM, Sweden, April 29, 2008 - It was announced today that KM Online, the most comprehensive news portal in Russia, has selected Picsearch to enhance its search services. The new agreement between the Swedish technology company Picsearch and KM Online, owned by the Russian media group E-style, is the first step towards further cooperation. Sergey Tatevosyan, Head of KM Search Portal said, “KM Online is the most comprehensive news portal in Russia. Our ambitions are to provide the best quality in all our services. We recognize Picsearch as the world's premium provider of image search and are proud to work with them for our search services." KM Online is Russia's premium news portal and includes a wide range of different services including search, 24 hour news, online tv, shopping, music, social community and much more. Approximately 400,000 unique users visits km.ru every day. Robert Risberg, Picsearch's CEO, said that "KM Online is a pioneering news portal that has an impressive collection of high quality search services including image search provided by Picsearch. Russia is one of the fastest growing Internet markets in the world and Picsearch is honored to cooperate with KM Online in this market." Picsearch indexes all video, images and audio content in the whole world and today is one of the largest global providers of multimedia search services. Every month, several million new videos, images and audio files are added to the service. Picsearch has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user to find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems. Picsearch is the only search service which blocks child pornography in cooperation with police authorities. About Picsearch Picsearch AB (publ) is a premium provider of multimedia search and web-tv services. The web-tv and other video sharing services are built to be flexible and used today in video communities, e-commerce portals, real estate market places, and for different video applications on news and corporate websites. Picsearch search services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit about.picsearch.com. About KM Online KM Online was initially established in 1998 and has since February 2001 been a part of the E-style Group. KM is today the most comprehensive news portal in Russia with a wide range of services including search services, 24 hour news services, online tv, shopping, music, social community and much more. Approximately 400 000 unique users visits km.ru every day. For more information please contact: Carl Särnstrand, Communications Manager at Picsearch Tel: +46 73 204 14 79 E-mail: carl.sarnstrand@picsearch.com Sergey Tatevosyan, Head of KM Search Portal Tel: +7 495 772 76 75 ext 2120 E-mail: tatevosyan@post.km.ru

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