Austria’s largest yellow pages company Herold uses Picsearch - Family-friendly search blocks child pornography in Austria

STOCKHOLM, Sweden, August 30, 2007 - It was announced today that the Austrian media publisher Herold is using Picsearch to power their new search engine austroweb.at. Austroweb.at is a new and innovative search engine for the Austrian users. Picsearch is the first search service in the world that blocks child pornography in cooperation with police authorities. Thomas Friess, CEO of Herold, said "Herold is using Picsearch to be able to offer the best possible image search for Austrian users. We treasure not only Picsearch’s market leadership in relevancy and family-friendliness, but also their continuous efforts to increase the searchable index with content from websites around the world and in Austria.” Herold is the largest independent publisher in Austria focusing on yellow pages and phone directory services. Herold’s Internet sites receive more than 1.5 million unique visitors every month. With an Internet penetration of 69 percent Austria has a total Internet population of 4.3 million users (Statistik Austria June 2007). Robert Risberg, Picsearch's CEO said “We at Picsearch are pleased to partner with an innovative company like Herold. Together we will be able to further improve the search services for Austrian users.” Approximately 10 percent of all searches on the Internet are image searches (Hitwise July 2007). Picsearch is the second largest image search provider in the world and has over 1.7 billion searchable images. Every month, several million new images are added to the service. Picsearch has, since its inception, strived for relevancy and family friendliness. High relevancy helps the user to find the image they are looking for. Family friendliness allows children to surf in safety as offensive material is filtered out by advanced filtering systems. Picsearch became in July 2007 the first search service in the world to block child pornography in cooperation with police authorities. The cooperation protects users of search services from being exposed to any kind of child pornography. The goal of blocking access to child pornography is to decrease the traffic to these sites, limit the profits from child pornography and thereby protect children from abuse. About Picsearch Picsearch AB (publ) is a premium provider of image and multimedia search services. The services are market leading in relevancy and family friendliness. Picsearch powers several leading Internet sites as well as its own Internet properties. Picsearch was founded in 2000, is privately held and headquartered in Stockholm, Sweden. For more information please visit www.picsearch.com. About Herold HEROLD Business Data is Austria´s leading publisher of high quality directories both for commercial and private use. The company focus is on alphabetical directories and Yellow Pages. Besides printed directories for nearly all households and companies HEROLD.at is the country`s favourite portal for telephone numbers, addresses, products, brand names and services. Through its media HEROLD offers the perfect platform to companies to successfully sell their products and services. Current product innovations are focussing on the latest trends of the data and information business as well on the needs of customers and users. For more information please contact: Carl Sarnstrand, Communications Manager at Picsearch Tel: +46 73 204 14 79 E-mail: carl.sarnstrand@picsearch.com Mag. Barbara Hackl, HEROLD Business Data GmbH Tel: +43 2236 401 217 E-mail: barbara.hackl@herold.at