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Topics: Design

Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

Electrolux and Volontaire to share secrets of “experiential marketing” on The Cube project at IAA Sweden event, Open Communications announces.

To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.

Iggesund Paperboard och Open Communications i samarbete kring årets mest utmanande kalender

Iggesund Paperboard och Open Communications i samarbete kring årets mest utmanande kalender

Iggesund Paperboard har i ett djärvt försök att utmana dagens digitaliserade värld lanserat en stor fotokalender som uteslutande gjorts av företagets marknadsledande kartong Invercote®. Kalendrarna, varav två inom kort kommer att auktioneras ut på eBay i välgörande ändamål, ger prov på innovativa och uppseendeväckande tryck-, folierings-, stansnings- och bigningstekniker.

We help international brands tell their stories and succeed across borders.

Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.

We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.

Open Communications AB

A-House, Östermalmsgatan 26A
114 26 Stockholm
Sweden