The demand for clean energy is on the rise. But simply adding more solar panels and electric cars is not the full answer. To conserve resources and avoid fuse blow-outs, consumers and businesses alike are realizing they need better tools and systems to monitor and control energy consumption. It feels inspiring to be working with Enequi, a Swedish cleantech company working to make this possible.
How exciting to be asked by Nigeria’s leading paint company, Chemical and Allied Products Plc (CAP), to support them with a strategic branding project and fly to the capital, Lagos, for hands-on workshops. With a new management team in place, CAP is intent on streamlining and strengthening its brand portfolio in line with its vision of “creating a new Africa inspired by colours.”
Big thanks to all our clients and our staff for a fantastic spring season. Now it's time to grab a cold drink in the sun, find a good book and recharge the batteries. See you soon in early August.
If you work internationally, you may have already solved many of your English communication needs. Perhaps you’ve got a writer or international agency that knows your business and tone of voice. Or you get by with translations. If so, great. However, if you have a sneaking feeling that your English content could be sharper and tighter and you need a writer, you may find these 10 tips useful.
They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.
We’re delighted to be helping to launch ROOFTOP, an exclusive office located just a stone’s throw from Stockholm’s Central Station. The two penthouses, to be built in 2017 on the 7th and 8th floor of the centrally located Fleming7 building, offer panoramic city views . The marketing involves a mix of online and offline tools, including films for multiple channels. www.fleming7.se/rooftop
With 15 years as an award-winning designer under his belt, Totte brings a sharp graphic touch to his work at Open. Previously, he worked at Gyro, a global ideas shop, and an agency called “Det”. Over the years, Totte has worked on a mix of both international and local clients, including SAAB, Toyota, Peugeot, Metso, Adobe, Logica, Landslagets fotbollskola, Scandinavian Masters and more.
To connect more deeply with customers, many international brands are turning to “experiential marketing” – a more holistic way of building likability and creating buzz. One good example is Electrolux, which launched The Cube concept in 17 European capitals – a “pop-up” restaurant to celebrate 90 years in the kitchen. On March 6, Electrolux and Volontaire will tell us more about this growing trend.
Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.
We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.
A-House, Östermalmsgatan 26A
114 26 Stockholm
Sweden