They’re out! And they’re selling well. But what’s the secret to successfully launching a new range of shoes worldwide? Simply put: a brilliant product, sharp strategy and seamless collaboration. In this case, Open was privileged to team up with Ejendals, the Sweden-based hand and foot protection company, to launch its new JALAS Zenit EVO collection of six new safety shoes.
Open is a brand and communications agency that focuses on complex international projects with the aim to be a strategic partner in growing brands and businesses across borders.
We combine insightful strategic thinking, Scandinavian design and emotional storytelling to activate brand experiences across a range of channels. As part of Digitalist Group we have a broad range of tools.
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Sweden