Understanding Marketing’s Midlife Crisis: A Q+A with Mark Ritson
The acceleration of digital technology over the last decade has revolutionised the world of advertising – and forced many marketers to question their existence. In this Q+A, Mark Ritson, marketing consultant and founder of The Mini MBA of Marketing, tells Mark Holden, PHD’s WW CSO, why the industry is currently suffering from a midlife crisis, and how it can pull through.